AI Ad disclosure increases consumer trust: Yahoo & Publicis Media survey

Yahoo, in collaboration with Publicis Media, today released "Trust Through Transparency: The Future of AI and Advertising," a new study exploring consumer and advertiser perspectives, acceptance, usage, and trust of artificial intelligence in the advertising industry. Polling over 1,200 U.S. consumers and more than 350 U.S. advertisers, the survey revealed a disparity in AI sentiment between consumers and advertisers. While nearly 8 in 10 (77%) of advertisers view AI positively, only 38% of consumers share this sentiment. The study also found that 53% are not familiar with companies’ use of AI in advertisements, demonstrating that brands have an opportunity to build trust in AI by being transparent with consumers about their use of the technology. “While advertisers are already bullish on AI, a significant portion of the population has yet to tap into the benefits of AI,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “Consumers are less concerned about brands and marketers using AI, but rather identifying when AI is used. Transparency will be vital for brands to maintain long-term consumer relationships and generate positive brand equity.”The study found key themes across consumers and advertisers, and identified trends from transparency to demographic sentiment. Trust Through Transparency: Advertisers can build trust through transparency when using AI. To gauge consumer acceptance of AI-generated imagery, respondents were presented with different types of creative, some with and some without disclosures that AI was used to create the ad. Overall, AI-generated ads with noticed disclosures significantly boosted brand perceptions and provided a 47% lift in ad appeal, a 73% lift in ad trustworthiness, and a 96% lift in overall trust for the company. This proved true across industries, especially those with historical sensitivities like finance and healthcare. Authentic or AI: The study found 72% of consumers believe AI makes it difficult to determine what content is truly authentic. Although 61% already assume AI is used in ads, they don’t know how to identify where. Generational Divide: Younger generations are leading the charge in embracing AI, with 84% of Gen Z respondents reporting they use at least one AI tool today, compared to 68% of Millennials, 54% of Gen X, and 40% of Boomers. Consumers are also starting to find more use cases for AI beyond simple Q&A (44%), with other leading uses being writing (35%) and to brainstorm and generate ideas (33%). Interestingly, 67% also say they want AI trained on “unbiased and fair” data.Advertisers’ Optimism: Advertisers are highly optimistic about AI, with 86% already using it in their roles. They identify its benefits in three key areas: greater efficiency, with 87% noting AI cuts manual task time; higher-order tasks, with 83% saying it frees up time for more creative and strategic work; and financial results, with 81% observing AI's ability to boost sales.Advertiser Use Cases for AI: When asked about AI’s real-time capabilities for advertising, 81% believe AI will enhance ad experiences through optimal timing and placement; 80% foresee an increase in ROI via real-time campaign optimization and insights; 79% expect AI to facilitate strategic pivots in response to market shifts; and 78% see AI's role in creative personalization to strengthen emotional audience connections. 77% also anticipate AI will help shorten the time between ad exposure and a purchase.“Advertisers recognize the value AI can bring beyond streamlining and optimizing processes,” said Herbst-Brady. “There are growing opportunities for AI usage. Marketers are ready to adopt these future solutions across measurement, brand suitability and safety, and targeting and segmentation.” For more information, please visit Methodology: "Trust Through Transparency: The Future of AI and Advertising," conducted by Ebco, is a comprehensive study carried out in October-November 2023. It involved qualitative B2B interviews and two online quantitative surveys of over 1,200 U.S. consumers and more than 350 advertisers, focusing on their awareness, acceptance, and trust in AI within the advertising industry.

Yahoo most impersonated brand in Q4 2022 phishing attacks

 Check Point Research (CPR), the Threat Intelligence arm of Check Point® Software Technologies Ltd, a leading provider of cybersecurity solutions globally, has published its Brand Phishing Report for Q4 2022. The report highlights the brands that were most frequently imitated by cybercriminals in their attempts to steal individuals’ personal information or payment credentials during October, November and December of last year.Yahoo was the most impersonated brand for phishing attacks during Q4 2022, climbing 23 places and accounting for 20% of all attempts. Check Point Research found cybercriminals distributing emails with subject lines that suggested a recipient had won awards or prize money from senders such as ‘Awards Promotion’ or ‘Award Center’. The content of the email informed the target that they had won prize money organized by Yahoo, worth hundreds of thousands of dollars. It asked the recipient to send their personal information and bank details, claiming to transfer the winning prize money to the account. The email also contained a warning that the target must not tell people about winning the prize because of legal issues.In general, the technology sector was the industry most likely to be imitated by brand phishing in the last quarter of 2022, followed by shipping and social networks. DHL came in second place with 16% of all brand phishing attempts, ahead of Microsoft in the third spot with 11%. LinkedIn also returned to the list this quarter, reaching fifth place with 5.7%. DHL’s popularity could be due to the busy online shopping season surrounding Black Friday and Cyber Monday, with hackers using the brand to generate ‘fake’ deliveries notifications.Omer Dembinsky, Data Group Manager at Check Point Software said: “We are seeing hackers trying to bait their targets by offering awards and significant amounts of money. Remember, if it looks too good to be true, it almost always is. You can protect yourself from a brand phishing attack by not clicking on suspicious links or attachments and by always checking the URL of the page you are directed to. Look for misspellings and do not volunteer unnecessary information.”Top 10 Most Imitated BrandsBelow are the top brands ranked by their overall appearance in brand phishing attempts:Yahoo (20%)DHL (16%)Microsoft (11%)Google (5.8%)LinkedIn (5.7%)WeTransfer (5.3%)Netflix (4.4%)FedEx (2.5%)HSBC (2.3%)WhatsApp (2.2%)Instagram Phishing Email – Account Theft ExampleCPR observed a malicious phishing email campaign that was sent from “badge@mail-ig[.]com”. The email was sent with the subject “blue badge form”, and the content tried to persuade the victim to click on a malicious link claiming that the victim’s Instagram account had been reviewed by the Facebook team (the owner of the Instagram brand) and deemed eligible for the Blue Badge.

Founder of Cloudera & Ex-VP at Google & Yahoo joins Lucidya’s Board of Directors

The customer experience analytics company "Lucidya" announced the appointment of Dr. Amr Awadallah to the company's board of directors. This expresses the company's ambition to develop an expansion strategy to compete with the leading global technology companies in the world, by attracting international minds to be on the company's board of directors.The founder and CEO, Mr. Abdullah Asiri, expressed his views by saying,"We are pleased to welcome Dr. Amr Awadallah to the Lucidya Board. I believe Amr’s extensive experience in scaling high-technology global businesses will be invaluable to Lucidya as we grow our business and drive our omni-channel CXM platform to greater heights to fulfill our purpose of helping clients improve their customer experience".On joining the company Dr. Awadallah stated, “I frequently get approached by many companies in the Middle East to join their board of directors. I was super excited when I got the call from the team at Lucidya. They have an amazing team, they are solving a very important problem, and they are truly leveraging artificial intelligence in a way that allows their customers to be super heroes in terms of extracting actionable insights from the mountains of user interaction data they are collecting. Furthermore, Lucidya is one of the few companies in the world that can do that accurately for the many Arabic dialects we have across the Middle East. I could not be more proud to be joining them through this amazing journey”.This announcement comes 12 months after closing the company's last investment round, which reflects the company's commitment towards its strategic goals and its advancement towards being one of the leading technology companies in the region. It is worth noting that Lucidya is the most accurate AI engine when analyzing the Arabic language, in the world, the accuracy rate is almost 92% according to recent experiments, which makes it superior in the field of data analysis and customer experience management in the MENA region.Background on Amr AwadallahDr. Awadallah is the founder and CEO of Vectara, a neural search software-as-a-service company, based in Silicon Valley, US. Prior to this he was the Vice President of Developer Relations at Google Cloud. Before his tenure as VP at Google Cloud he was the co-founder and CTO at Cloudera, a global software company which provides enterprise data management systems to customers worldwide. He was also VP Engineering for Product intelligence at Yahoo, where he worked for 8 years starting from the year 2000 after they acquired his first startup (Aptivia).Mr. Awadallah got his PhD in Electrical Engineering from Stanford University.