https://adgully.me/post/3279/salesforce-and-google-expand-partnership

Salesforce and Google expand partnership

Dubai: Salesforce and Google announced an expansion of their strategic partnership to bring together Salesforce, the #1 AI CRM, and Google Workspace, the world’s most popular productivity tool, to drive productivity with AI. This partnership will deliver new bidirectional integrations that allow customers to bring together context from Salesforce and Google Workspace, including Google Calendar, Docs, Meet, Gmail, and more, to power generative AI experiences across platforms.With these integrations, users will be able to seamlessly work across platforms through Salesforce and Google Workspace’s generative AI assistants, Salesforce’s Einstein Copilot, and Duet AI in Google Workspace. Customers can use their own account, contact, and opportunity data from Salesforce to generate customized Google Slides and Docs while Google Meet summaries and context from Gmail and Google Calendar can be brought into Salesforce to update records and trigger workflows, such as saving a signed contract to Salesforce and closing the opportunity with a win-loss report generated in Docs.As part of this collaboration, Salesforce and Google have worked together to make their generative AI assistant offerings extensible and each will be the first partners to integrate with the other’s newly available third-party platforms. Significance: Generative AI is reshaping the way businesses and people work. In fact, 77% of senior IT leaders say generative AI will help their organization serve customers faster, and 64% of businesses expect AI to increase their workforces’ productivity.This expanded partnership will help drive increased productivity by providing the right data and context at the right time, and unlocking generative AI benefits in the flow of work. With this integration, users will be able to:Generate personalized content across Google Workspace and Salesforce: Users will be able to generate personalized and contextual Workspace content, including emails in Gmail, content in Google Docs, and more, from Workspace or Salesforce, by seamlessly accessing relevant Salesforce information on prior meetings, customer interactions, and sales outcomes.Keep Salesforce records up-to-date with context from Google Workspace: Users will be able to leverage Google Workspace data to automatically keep Salesforce records up-to-date, increasing productivity and eliminating manual tasks — like moving an opportunity stage forward in Salesforce based on context from Gmail.   Drive automation at scale: Users will be able to automate processes and eliminate the need for context switching by automatically generating interaction and meeting summaries, scheduling follow-ups and assigning tasks, and more, based on context from Salesforce and Google Workspace. For example, after a successful sales call, a summary from Google Meet can trigger assignment of tasks to owners in Salesforce, schedule follow-up meetings in Google Calendar, and move a deal stage to closed.Go deeper: Salesforce is the first partner to integrate with Google Workspace’s new Duet AI extensions framework and Google Workspace is the first extensibility partner for Salesforce’s new Einstein Copilot. Einstein Copilot will be able to access relevant context in Google Workspace to enrich workflows across sales, service, marketing, commerce, and more. Each of these integrations are backed by the robust privacy and user data protections already in place across Salesforce and Google Workspace. Broader AI momentum: In addition to Google Workspace integrating with Einstein Copilot, today Google and Salesforce announce the ability for customers to bring their LLMs deployed on Vertex AI, including Google’s PaLM family of models, and use them within the Einstein 1 Platform to build generative AI powered experiences across the Customer 360. This continued momentum around data and AI builds upon partnerships announced earlier this year between Salesforce Data Cloud, Google BigQuery, and Google Vertex AI to help businesses utilize data and AI to deliver more holistic customer data strategy and drive personalized customer experiences.The Google perspective: “Our partnership with Salesforce is an example of why an open and extensible ecosystem for generative AI will create the most value for customers. Together, Salesforce and Google Workspace will empower organizations to redefine how work is accomplished with generative AI, help foster innovation and productivity at scale, and make common tasks more efficient and purposeful.” – Thomas Kurian, CEO at Google CloudThe Salesforce perspective: “Our partnership with Google empowers organizations to unlock the full potential of AI and data, grounded in trust. This deep integration between Salesforce and Google Workspace, where many users spend much of their day, helps save time and effort, unlocks far greater value and deeper insights from their data, and will fundamentally change how people work.” – David Schmaier, President and Chief Product Officer at Salesforce
https://adgully.me/post/1053/founder-of-cloudera-ex-vp-at-google-yahoo-joins-lucidyas-board-of-directors

Founder of Cloudera & Ex-VP at Google & Yahoo joins Lucidya’s Board of Directors

The customer experience analytics company "Lucidya" announced the appointment of Dr. Amr Awadallah to the company's board of directors. This expresses the company's ambition to develop an expansion strategy to compete with the leading global technology companies in the world, by attracting international minds to be on the company's board of directors.The founder and CEO, Mr. Abdullah Asiri, expressed his views by saying,"We are pleased to welcome Dr. Amr Awadallah to the Lucidya Board. I believe Amr’s extensive experience in scaling high-technology global businesses will be invaluable to Lucidya as we grow our business and drive our omni-channel CXM platform to greater heights to fulfill our purpose of helping clients improve their customer experience".On joining the company Dr. Awadallah stated, “I frequently get approached by many companies in the Middle East to join their board of directors. I was super excited when I got the call from the team at Lucidya. They have an amazing team, they are solving a very important problem, and they are truly leveraging artificial intelligence in a way that allows their customers to be super heroes in terms of extracting actionable insights from the mountains of user interaction data they are collecting. Furthermore, Lucidya is one of the few companies in the world that can do that accurately for the many Arabic dialects we have across the Middle East. I could not be more proud to be joining them through this amazing journey”.This announcement comes 12 months after closing the company's last investment round, which reflects the company's commitment towards its strategic goals and its advancement towards being one of the leading technology companies in the region. It is worth noting that Lucidya is the most accurate AI engine when analyzing the Arabic language, in the world, the accuracy rate is almost 92% according to recent experiments, which makes it superior in the field of data analysis and customer experience management in the MENA region.Background on Amr AwadallahDr. Awadallah is the founder and CEO of Vectara, a neural search software-as-a-service company, based in Silicon Valley, US. Prior to this he was the Vice President of Developer Relations at Google Cloud. Before his tenure as VP at Google Cloud he was the co-founder and CTO at Cloudera, a global software company which provides enterprise data management systems to customers worldwide. He was also VP Engineering for Product intelligence at Yahoo, where he worked for 8 years starting from the year 2000 after they acquired his first startup (Aptivia).Mr. Awadallah got his PhD in Electrical Engineering from Stanford University.