Ipsos appoints Ziad Issa as new Media CEO

Market research company Ipsos has appointed Ziad Issa as the new Media CEO, succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.In his new capacity, Ziad will lead and manage the media research business and the audience measurement at Ipsos across the MENA region. Ziad will play a crucial role in advancing the media business with a primary focus on commercial activation and the introduction of new media services. In his new role, Ziad reports directly to Edouard Monin, the CEO of Ipsos in MENA.“With his expertise in Media Research, Ziad is well-positioned to accelerate our progress. I am delighted to welcome such a seasoned and respected leader to our executive team. Together, we will foster a collaborative spirit for our clients and a bright future for our talent,” commented Edouard Monin, CEO of Ipsos in MENA.Ziad, who joined Ipsos in January 2005, has demonstrated unwavering dedication and strategic thinking throughout his tenure. Progressing through various roles, including Media Research Manager, Director, Chief Client Officer, and Chief Media Officer, Ziad is well-equipped to lead the media business and drive further success for Ipsos in MENA.“As someone who has proudly chosen Ipsos as my second home for the past two decades, prioritizing our clients' needs has always been my priority. I am dedicated to delivering exceptional service by embracing the dynamic changes within the media landscape. Our pursuit of excellence will persist as we strive to offer innovative solutions to our region,” explained Ziad Issa.

Elie Aoun steps down as Ipsos MENA CEO after 32 years

Elie Aoun has decided to step down from his position as Media CEO at Ipsos in MENA after 32 years of service. This marks a significant transition in his illustrious career. Having joined Ipsos in Lebanon in 1992, Aoun's journey within the organization has been characterized by continuous growth and contribution to the media landscape in the region.Over the years, Aoun's leadership and strategic vision have been instrumental in shaping Ipsos' media business in MENA. His tenure saw him taking on various roles and responsibilities, showcasing his versatility and deep understanding of the industry. Notable milestones include his appointment as Global Adex Lead in 2020 and becoming a partner at Ipsos in MENA in 2015, underscoring his significant contributions to the organization's global and regional operations.Aoun's departure from the role of Media CEO does not mark the end of his association with Ipsos in MENA. Rather, he will transition into an advisory role, leveraging his extensive experience and industry knowledge to support the organization's continued success. Additionally, Aoun's future plans involve exploring personal ventures across multiple industries, indicating his readiness to embark on new endeavors while continuing to contribute to the business landscape.Overall, Elie Aoun's legacy at Ipsos in MENA is one of leadership, innovation, and lasting impact on the media sector. His departure signifies the end of an era, but his ongoing involvement and future ventures promise to further enrich the industries he chooses to engage with.