https://adgully.me/post/5364/youtubes-hekayat-youtube-series-engages-saudi-youth-and-decision-makers

YouTube's 'Hekayat YouTube' series engages Saudi youth and decision-makers

There has been an exciting initiative by YouTube to engage with the youth in Saudi Arabia through their flagship series Hekayat YouTube. The special edition of Hekayat YouTube focuses on Saudi youth, aiming to create a platform for dialogue between decision-makers and Gen-Z in the Kingdom.The series brings together top Saudi YouTube creators and influential public figures from Saudi Arabia to discuss various topics such as the future of jobs, artificial intelligence, wellbeing and quality of life, the creator economy, and sports.Diverse Saudi creators from various fields including lifestyle, health, technology, and investment are participating in the series. Some of the notable creators and contributors mentioned are Beeko, Faisal Alsaif, Sukkari Life, and Faris Alturki. Additionally, influential members from the public and private sectors in Saudi Arabia are participating, such as representatives from the Saudi Authority for Data and Artificial Intelligence, the Quality of Life Program, and private sector leaders.Tarek Amin, YouTube’s Director in MENA, highlighted the importance of the vibrant creator community in Saudi Arabia and how YouTube serves as a reflection of what's top of mind for Saudi youth. The initiative aims to provide a platform for creators to engage with decision-makers and share their experiences.With 63% of Saudis under the age of 30, YouTube's reach in Saudi Arabia is significant. YouTube data indicates that the platform reached over 20 million people in Saudi Arabia over the age of 18 in December 2022, with the average person watching over 55 minutes of YouTube per day in June 2022.The series consists of five episodes and is available on YouTube Arabia’s YouTube channel, participating creator’s channels, and major podcast platforms such as Google Podcasts, Apple Podcasts, Spotify, Anghami, and Deezer.The first episode, titled "Play it Forward with YouTube," premiered on January 31 on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel, and major podcast platforms. Subsequent episodes will be released weekly.This initiative seems well-designed to engage with Saudi youth through content that resonates with their interests and concerns, while also providing them with a platform to interact with decision-makers