Cenomi Centers to operate iconic new Barakah Mall in Makkah

Cenomi Centers announces the signing of a non-binding agreement with GIB Capital to operate the Barakah Mall in Makkah, which is set to open for business in 2026.Boasting a gross area of 80,000 sqm within a larger built up area of 250,000 sqm development and located strategically near Masjid Alharam and accessible to historical sites, the Barakah Mall aims to redefine the shopping experience in the Kingdom introducing an exceptional mixed-use development by seamlessly integrating retail, dining, and entertainment elements.Cenomi Centers as the leading owner, operator, and developer of contemporary lifestyle centers in the Kingdom of Saudi Arabia, is perfectly positioned to manage and operate this iconic world-class destination. Alpha Development, in partnership with FAS Holding Company and GIB Capital will lead on the development of the mall, utilizing their experiences in designing and building architectural masterpieces, in keeping with the important historical nature of this location.The development of Barakah Mall is the first phase of the two-phased Barakah Project, a mixed-use landmark in Makkah. This follows the signing of an agreement between GIB Capital and FAS Holding Company who established a new real estate fund, valued at SAR 4 billion, dedicated to the project.The MoU and future binding agreement will represent a milestone in Cenomi Centers’s strategy to grow its portfolio in the Kingdom. Using an “asset light” model, Cenomi Centers will leverage its expertise in successfully operating lifestyle destinations with no capex nor funding obligation towards the project.The Real Estate fund will lead the second phase, which will encompass 16 residential and hospitality towers that are designed to complement the retail component, creating a fully integrated experience for visitors and residents. The residential towers will feature luxury living spaces with advanced amenities and panoramic views, while the hospitality units aim to deliver world-class service, elegance, and comfort.Alison Rehill-Erguven, CEO, Cenomi Centers said: "We are honoured to be entrusted with the management of the Barakah Mall, an endeavour that extends beyond conventional retail. Our goal is to create a space where every visit is not just a shopping experience, but a journey filled with memorable moments. From retail to entertainment, the Barakah Mall will stand as a testament to our commitment to excellence and innovation.”Mr. Hatim Moumna, CEO and Vice Chairman of the Board of Directors of Alpha said: "By combining our strengths and resources with GIB's strategic guidance and financial support, we aim to revolutionize the real estate sector in Saudi Arabia and contribute significantly to the nation's Vision 2030 objectives. Together, we are committed to launching innovative real estate projects that will not only shape the Kingdom's landscape but also foster community well-being and sustainable development."Osamah Mohammed Shaker, CEO of GIB Capital, said: “This agreement marks a significant milestone for us at GIB Capital as we aim to diversify portfolios in the Saudi market while offering unique investment opportunities and competitive returns to our clients.”

Saudi Arabian mall operator Cenomi Centers transforms with Salesforce

Cenomi Centers, the largest fully integrated retail and shopping center operator in the Kingdom of Saudi Arabia, has transformed its efficiency and ability to serve customers by deploying Salesforce Service Cloud, a powerful CRM solution that gives it a 360-degree view of customers and the ability to deliver seamless omni-channel experiences. Cenomi Centers currently operates 22 malls in cities across Saudi Arabia and welcomes more than 110 million visitors per year.Cenomi Centers, which deployed Salesforce Service Cloud in October, was keen to enhance its ability to understand its customers and serve them across multiple physical and digital touchpoints. The solution has given Cenomi a 360-degree view of its customers, enabling it to engage with them in a more seamless, personalised way, whether they are making an enquiry at a customer service point in a mall, making or phone call, or sending an email.“Service Cloud empowers Cenomi Centers to capture and gain value from our data, improving our understanding of customer behaviour at all stages of their journey, and helping us make more informed decisions that enhance customer service and the overall mall experience,” said Binoo Joseph, Group Chief Technology & Information Officer, Cenomi Group. “We were impressed by the quick time-to-value, seeing immediate gains after deploying the solution in October. We’re excited to build on this momentum as we expand the integration of Salesforce solutions across our operations.”As part of its expansion, Cenomi is set to bring online additional malls over the coming years. Gaurav Bhandari, Group VP- Enterprise & CRM, Cenomi Group said that the scalability afforded by Service Cloud was a key factor in its selection. Cenomi’s management team estimates that the solution will soon deliver overall savings of 44% compared with its previous CRM solution stack.The deployment also positions Cenomi Centers to start implementing AI-based solutions into its business by integrating Salesforce Einstein, which will enable the mall operator to deliver AI-created content across its sales, service, marketing, commerce, and IT interactions. This will further drive efficiency, enabling Cenomi to allocate human resources where they are needed most.In addition, Myf Bagnold, Group Chief Marketing Officer, Cenomi Group, has stated that Cenomi will, in the coming months, deploy Salesforce Marketing Cloud across Cenomi Centers, which will allow it to personalise offers across any channel with AI, and Data Cloud. The new platform will empower teams to engage customers across all touchpoints, with nuanced insights from data collected across the network.Thierry Nicault, Area Vice president and General Manager, Salesforce Middle East, said: “Cenomi Group is demonstrating how major retailers can digitally transform to improve their business performance in concert with delivering services that delight customers. This is essential in the current time, helping retailers to offset challenges such as rising costs while satisfying the increasingly high expectations of customers.”