Jeep's 'Call of Adventure' claims global top spot in awards

“Call of Adventure” campaign by Jeep has clinched the top spot in the automotive category of AdForum’s Business Creative Report, which ranks the most awarded campaigns across global, regional and specialist creative shows. Crafted by Publicis Middle East and Starcom ME, this unique campaign offers the Jeep community a distinct visual language to communicate with and fuel their love of adventure. The campaign has been globally applauded for its innovative storytelling and for connecting the brand’s thrill and nature-loving community. "This campaign encourages our community to spend more time outdoors, considering that people nowadays spend over 93% of their lives indoors. Our goal was to reduce this indoor time statistic through the language of adventure, uniquely spoken by our brand. The overwhelming response and recognition from global creativity festivals underscore the impact of our message. We are immensely grateful for this honor and for becoming the most awarded campaign in the automotive sector in 2023." —Melhem Najm, Chief Marketing Officer at Stellantis, Middle East & Africa.Inspired by the iconic dots and dashes of the Jeep brand grille, symbolising the brand's adventurous spirit, the "Call of Adventure" campaign introduces the Jeep Call of Adventure Font. This innovative font, meticulously designed to mirror the grille's distinctive pattern, serves as the foundation of a captivating print and outdoor campaign, aptly named 'The Call of Adventure.' Rooted in a profound understanding of the Jeep brand's heritage and values, this campaign goes beyond traditional advertising norms, inviting enthusiasts to decode hidden messages and embark on a journey of self-discovery.“It is a privilege to work with a global brand of this magnitude, and a privilege to be the agency at the helm of the Jeep brand in the region. The success of “Call of Adventure” is the result of all the stars aligning. We have a client who demands creativity. We have a creative team who expects nothing but the best from themselves. And we have the support of Publicis leadership, who believe in spearheading excellence in our field. I would like to thank my team for the efforts they put in every day to surprise our client and our consumers. I would like to thank Stellantis for their support. And lastly, I would like to thank every judging panel that saw the value in our campaign and awarded it. It was a pure idea with the Jeep brand and its consumers at its core. We are humbled and it gives us added motivation”, said Tuki Ghiassi, Executive Creative Director, Publicis Middle East.  AdForum’s Business Creative Report ranks the world’s most awarded campaigns by industry sector, providing advertisers and agencies with a benchmark for creative impact. With over 40 award shows monitored, including the newly integrated Ciclope Festival, the report highlights excellence across nine categories. This recognition not only promotes and motivates talent within agencies but also serves as a testament to creativity and expertise, driving industry standards forward.

Stellantis appoints Slaven Klarin-Smiljanic as GMD

Stellantis, one of the world’s leading automakers, today announced a new leadership team for its Middle East operations, as the company aims for regional market leadership by 2030 as part of its Dare Forward 2030 Strategy for the Middle East and Africa (MEA).With ambitious targets across industrial, commercial, product, digitization, aftermarket and purchasing fields – including moving from 25% to over 70% regional production autonomy – the group is strengthening its aims to become the regional market leader in climate change with a vehicle mix of 25% Electric Vehicles (EVs) across its portfolio of iconic American and European brands in MEA by 2030.The new appointments to the leadership team reflect the renewed focus on commercial growth and continued commitment to technological innovation in the Middle East.Slaven Klarin-Smiljanic, formerly Chief Financial Officer for the Middle East, takes the helm as Group Managing Director for Stellantis Middle East. Klarin-Smiljanic will be fully focused on the aims of Dare Forward 2030 strategy for the region, including harnessing the growth potential of the Middle East through a reinforced network and continued expansion of a tailored product portfolio.Thomas Odier has been appointed as the new Managing Director of European Brands. Odier brings two decades of international automotive experience to his new role. Odier’s move to the region signals an increased emphasis on growing presence and sales for European brands in the Middle East, which will be achieved not only by strengthening the network – which has seen the recent reentry of Citroën to Saudi Arabia, but also by capitalizing on the increased appetite for EVs. Odier and his team will aim to maximize PEUGEOT’s first mover advantage in this space, particularly in the Light Commercial Vehicle (LCV) category.Samir Cherfan, Chief Operating Officer, Stellantis Middle East and Africa, said: “With a bold strategy in place for the region, as set out in Dare Forward 2030, we also need a bold team who are able to deliver on these ambitious targets. Our new, strengthened, Middle East leadership team puts us in a strong position. With our iconic portfolio of American and European brands, a pipeline of more than 55 product launches by 2030, and a newly strengthened dealer network with a focus on our customer, we are in a better position than ever to achieve market leadership.”Rakesh Nair continues in his role as Managing Director of American Brands, managing a portfolio which includes Stellantis’ biggest selling brands in the region, Jeep®, as well as fast-emerging contender Ram, and the much-loved Dodge and Chrysler brands.In September 2022, Stellantis MEA announced its contribution to the Dare Forward 2030 strategic plan spanning the industrial, commercial, product, digitization, aftermarket and purchasing fields. The MEA region’s ambition is to become the market leader in its area by 2030 with over one million vehicles sold. This will be achieved by consolidating its position in the Mediterranean Crown and the French Overseas Territories, achieving above 30% market share, and by ramping up in Middle East, South Africa and Sub Sahara with a market share above 12%.