Chery debuts in the UAE with flagship Sharjah showroom

Chery, in collaboration with AW Rostamani, has launched its inaugural showroom in the UAE, seizing the opportunity presented by the Ramadan season to enhance customer satisfaction. Positioned on the vibrant Sheikh Mohammed Bin Zayed Road in Sharjah, the showroom introduces a comprehensive selection of cutting-edge, environmentally friendly automotive solutions. Chery UAE is rolling out enticing promotions aimed at enriching the customer journey and inviting patrons to explore its cutting-edge establishment.The introduction of Chery into the Emirates signifies the culmination of a strategic partnership between Chery UAE and AW Rostamani, renowned for their commitment to innovation, excellence, and customer-centric principles. This alliance presents Emirati clientele with an array of exceptional vehicles, including the TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, and TIGGO 7 PRO MAX, all available as part of the latest Ramadan package.Michel Ayat, CEO of AWR Automotive Group, emphasized the significance of this collaboration, stating, "The partnership between Chery UAE and AW Rostamani Group underscores our shared dedication to advancing automotive retail standards. This marks a pivotal moment in our journey, reaffirming our commitment to elevating consumer choices while prioritizing sustainability goals. The evolution of automotive excellence takes center stage in Sharjah."Zaher Sabbagh, Director of Chery UAE, expressed enthusiasm about Chery's debut in the UAE market: "We are excited to introduce Chery to Emirati consumers. Our vehicles epitomize a fusion of luxury, sustainability, and innovation, tailored to meet diverse customer preferences. This milestone underscores our ongoing commitment to carving a niche in this market."The Sharjah showroom boasts an impressive display of seven vehicles, including the aforementioned models, offering visitors an immersive experience of Chery's advanced technology and design. Complementing the remarkable vehicle lineup, the showroom features a comprehensive service facility, ensuring exceptional care for Chery customers throughout their ownership journey.The 'Triple 6' Ramadan campaign for Chery’s TIGGO models encompasses a six-year service package, six years of warranty coverage, and a six-month payment deferment, enabling customers to drive off with the first installment due after six months.Chery UAE's dedication to innovative sustainability and environmental consciousness is exemplified by the TIGGO 8 PRO PLUG-IN HYBRID, showcasing eco-friendly driving technology. This model offers advanced features such as a 540 HD camera, Voice Control, Massage Seat, and Double Silent Glass.The popular TIGGO 8 PRO MAX features luxurious amenities like The Queen's passenger seat, 10 Sony Speakers, Heads-Up Display, 9 airbags, 16 Advanced Driver Assistance Systems (ADAS) functions, and an electronic step pedal. Meanwhile, the TIGGO 7 PRO MAX offers 14 ADAS functions, 8 Sony Speakers, 360 HD camera, Voice Control, 50W Fast Wireless Charger, and an illuminated rack light.Chery's entry into the Emirati market underscores the country's embrace of quality Chinese products and the shift towards future-oriented mobility solutions. In collaboration with AW Rostamani, Chery UAE is poised to enrich the automotive landscape with a diverse range of vehicles catering to various customer segments.

Chery launches the 2024 TIGGO8 Pro Max, redefining the future of driving

 The all-new 2024 TIGGO 8 PRO MAX was revealed recently, the mid-size SUV is built with Chery’s T1X platform which connected to internationally renowned supplier Bosch and Benteler. It is powered by a 2.0TGDI engine, which was awarded the title of "China Best Ten Engine". It can achieve outstanding performances with a maximum power of 254HP, a peak torque of 390N m, and ultra-low fuel consumption of 7.39L per 100km. Furthermore, with the 7DCT high-efficiency transmission, it can achieve the ultimate acceleration performance of only 7s in term of 0-100km acceleration.The all-new model is set to be available in the United Arab Emirates in early 2024 as part of Chery's unwavering commitment to delivering exceptional vehicles to the market. In an official statement, Chery commented, "The affinity for Chery vehicles among Middle East region consumers is growing, with recognition for the brand's futuristic design and technological advancements. The outlook for the Middle East market is highly promising."In August, Chery secured the first-place position in the 2023 China Initial Quality Study (IQS) conducted by J.D. Power, a renowned institution for certifying cars. Chery proudly claimed the top spot among Chinese brands. In the recently released '2023 Automotive Performance, Execution, and Layout Study SM (APEAL),' also by J.D. Power, Chery's Tiggo 7 series and Tiggo 8 series products dominated their respective market segments, winning the titles for mid-sized economical SUV and mid-sized SUV.Notably, TIGGO 8 PRO MAX is equipped with the new generation of intelligent 4WD system of electronic control - Chery's All Scene 4WD System of Intelligent Control, which provides 6 driving modes, including economical, ordinary, sports, mud, dessert, and snow, covering various travel scenarios, offering users the superb ability on getting out of tough road conditions with fast switching of 4WD.As a flagship SUV product, TIGGO 8 PRO MAX brings ultimate safety assurance. In addition to adopting the high-strength steel accounting for more than 80%, and the use of Benteler ultra-high thermo-forming steel with yield strength ? 1500Mpa for improving the strength of the vehicle body comprehensively, TIGGO 8 PRO MAX is also equipped with Bosch ESP 9.3 body electronic stability system and pre-tensioned safety belt as standard configurations. Moreover, it is also equipped with ADAS system integrating 16 kinds of intelligent driving assistance functions, including adaptive cruise control (ACC), autonomous emergency braking (AEB), and lane keeping assistance (LKA), which not only facilitates the control of the vehicle, but also greatly improves the active and passive safety performance, thus bringing peace of mind to the driver.