https://adgully.me/post/1964/xp-music-futures-and-youtube-collaborate-to-support-saudis-music-industry

XP Music futures and Youtube collaborate to support Saudi’s music industry

Dubai : XP Music Futures, one of MDLBEAST flagship events, the Saudi music entertainment company, and YouTube announced today their partnership in support of Saudi Arabia’s music industry and emerging artists from the Middle East.The partnership will see YouTube sponsor the XPERFORM initiative, which aims to discover and nurture emerging musical talent in the Middle East. YouTube will also run a bootcamp to help artists reach a wider audience using YouTube’s multiple formats. The partnership comes as part of YouTube’s efforts to support Saudi Arabia’s music & entertainment industry and emerging artists. XP Music Futures, the 3-day annual conference on 7, 8 & 9 Dec, Riyadh KSA, launched XPERFORM in 2022, a music competition for vocalists. The competition allows applicants to share their vocal talent and the opportunity to potentially grow their music careers with MDLBEAST Records, the company’s record label arm which produces and distributes music by local, regional and international artists.YouTube offers a platform for emerging artists from across Saudi Arabia to share their vocal talents with the world using different formats, including long-form, Shorts or livestreams. Globally, YouTube surpassed 80 million Music & Premium subscribers including trailers and over 2 billion logged in viewers watch a music video each month on YouTube as of June 2020.YouTube’s multiple formats are also supporting musicians & musical artists. In January 2023, fan-created Shorts increased the average artist's audience of unique viewers by more than 80% globally. Meaning that fans on Shorts are nearly doubling an artist’s total reach, so artists can spend more time doing what they do best: making great music. YouTube also shared that in January 2023, artists active on Shorts saw more than 50% of their new channel subscribers coming directly from their Shorts posts on average."We are thrilled to partner with YouTube on XPERFORM this year, to discover and nurture the next generation of musical talent in the Middle East," said Nada Alhelabi, XP Music Futures Director."This initiative aligns with our mission to create opportunities for artists and showcase the vibrant music scene in the region."Commenting on the partnership, Liliana Abudalo, The MENA head of YouTube Music said “We’re excited about our partnership with XPERFORM and the opportunity to support the music industry in Saudi Arabia, whether labels, music artists or producers. We know that YouTube is where creators make the deepest connections with their audience at scale: creators including artists tell us that the relationships they build with their fans here are deeper, more lasting and more meaningful than anywhere else. We hope that through the multiple formats YouTube has to offer more music artists in the Kingdom can reach a wider audience”XPERFORM applications will open between April 30th and May 20th. The top 25 applicants will be invited for a live audition day on June 25th, at the Music Hub, a music educational center part of the Music Commission in Riyadh, Saudi Arabia. The selected contestants will be tasked to sing acapella or with an instrument in front of the 5 XPERFORM judges. The judges will then select the top 10 contestants, who will participate in an exclusive boot-camp that involves one-to-one coaching from YouTube on how to utilize and reach a wider audience using YouTube’s multiple formats including Shorts, livestream and long form content. The bootcamp will also help coach the artists on channel optimization to increase their reach on YouTube and how best to prepare for the next stage of the competition.The 10 finalists will then go through a popularity contest on YouTube Shorts where the audience will be able to vote for their favorite contestant via Shorts to help the judges decide on the top 5 contestants who will perform at XP Music Futures. This collaboration between XP Music Futures and YouTube will provide aspiring musicians with an opportunity to showcase their talent and connect with both a local and a global audience.The Saudi singer, Asayel was discovered through XPERFORM in its ‘22 edition and has signed with MDLBEAST Records.
https://adgully.me/post/865/the-saudi-music-commission-appoints-paul-pacifico-as-chief-executive-officer

The Saudi Music Commission appoints Paul Pacifico as Chief Executive Officer

The Saudi Music Commission announced today the appointment of Paul Pacifico as Chief Executive Officer, where he will be responsible for developing the Kingdom’s music sector in line with the National Culture Strategy.Mr Pacifico will assume his new role at the Commission from January 2023, continuing a distinguished career marked by extensive knowledge and experience in the fields of music creativity, entrepreneurship, policy, and education. Over the past six years, Mr Pacifico served as CEO of the Association of Independent Music (AIM), where he led the representation of the UK’s independent music sector including music entrepreneurs, independent labels, service companies, distributors, and artists. During his time at AIM, he initiated the Music Climate Pact, developed with the support of the UN Environment Programme, which brought together key industry leaders to take collective action to reduce the music sector’s greenhouse gas emissions, mitigate its contribution to global climate change, and ignite action on the climate crisis.Prior to that, he was CEO of the UK’s Featured Artists Coalition (FAC) and the founding president of the International Artist Organization (IAO), working on uniting music artists organizations from all over the world. Mr Pacifico is Associate Professor at Berklee’s campus in Valencia, Spain and has served on the boards of English National Ballet, UK Music, Creative UK (formerly the Creative Industries Federation) and the Music Advisory Board of London’s Roundhouse, as well as international music organisations IMPALA (Europe) and the Worldwide Independent Network (‘WIN’). In April this year, Mr Pacifico was recognized as one of the top executives in the global music sector in Billboard’s 2022 International Power Players List.Commenting on his appointment, Mr Pacifico said, “Time and time again, music has been shown to be a powerful and sustainable enabler across both cultural and commercial development. It is truly remarkable to see the level of support and the pace of change within Saudi Arabia as it builds a strong music sector for all to participate in. The opportunity to help in that journey is a huge privilege. I look forward to working with my colleagues in the Music Commission to build a vibrant, inclusive and effective music sector as a key part of the ongoing cultural transformation in the Kingdom, led by the Ministry of Culture."The Saudi Music Commission is one of 11 sector-specific commissions under the Ministry of Culture. It was launched in 2020 to oversee the development of the Kingdom’s music sector.  The Commission aims to enrich the music sector in the Kingdom and develop its ecosystem through building world-class infrastructure, providing universal access to music education, empowering musical talent, creating job opportunities, and increasing the sector’s contribution to the economy.