Home of Performances wins Nando’s UAE paid media management account

Home of Performances (HOP), a leading performance marketing agency in the UAE, today announced a major client win: restaurant chain Nando’s UAE has selected HOP to manage its paid media campaigns across the region.HOP will assume responsibility for Nando’s paid media strategy and execution, leveraging their expertise to drive enhanced return on investment (ROI) of the brand’s advertising spend. This partnership will focus on optimizing Nando’s digital channels to reach new audiences, boost brand awareness, and drive conversions.“Nando’s is an iconic brand that introduced the PERi-PERi chicken to a global passionate customer base,” said Tahir Khesghi (pictured above), Digital Director at Home of Performances. “My previous role at Americana Restaurants has given me deep insight into the food and beverage sector, and I’m excited to apply those learnings alongside our talented team to maximize Nando’s marketing potential in the UAE.”Hasna Namnoum, Marketing Manager at Nando’s UAE brings a wealth of marketing experience within F&B sector, managing global brands like Krispy Kreme. She added, “We were impressed with HOP’s track record of success and their innovative approach to digital marketing. We believe they are the ideal partners to elevate our paid media efforts as we continue to expand and spread PERi-PERi goodness across the UAE.”Specializing in paid media management, HOP utilizes data-driven strategies and cutting-edge tactics to optimize campaign performance, increase ROI, and drive conversions. Nando’s UAE is the popular restaurant chain specializing in flame-grilled PERi-PERi chicken and other Afro-Portuguese delights. With 23 locations across the UAE, Nando’s is renowned for its vibrant atmosphere, flavorful food, and commitment to serving customers with passion.

Americana Restaurants reports $1,897.0 million revenue in 2023

Americana Restaurants International PLC (“Americana Restaurants” or the “Company”) (ADX symbol: AMR/ ISIN: AEE01135A222) (Saudi Stock Exchange symbol: 6015), the largest out-of-home dining and quick service restaurant operator in the Middle East & North Africa (“MENA”) and Kazakhstan, today announced its financial results for the nine-month period ended 30 September 2023.Year-on-Year PerformanceAmericana Restaurants’ reported revenues of $1,897.0 million and adjusted EBITDA of $446.5 million for first nine months of 2023, thus delivering 7.1% and 10.4% growth respectively vs. the same period in 2022. Revenue growth was supported by continuing like-for-like revenue growth and growing restaurants portfolio across countries of operation in the Middle East, North Africa and Kazakhstan.The Company reported 6.0% increase in like-for-like revenues for the nine months ended 30 September 2023 in comparison to 2022. This increase in revenues was driven by a robust performance of the Company’s three power brands - KFC, Pizza Hut, and Hardee’s.The adjusted EBITDA margins improved by 0.7% to $446.5 million in the first nine months of 2023 compared to the corresponding period in 2022, supported by decreasing commodity inflation and continued focus on operational efficiencies.Americana Restaurants’ nine months 2023 net profit (attributable to shareholders of the Parent Company) increased by 15.8% to reach $226.7 million. Net Profit growth has been driven by business growth and improved operational efficiency as well as the impact of one-off tax claim charges in Egypt of $24.9 million during the same period in 2022. Growth in net income despite higher depreciation charges related to accelerated new store openings of $6.5 million compared to same period last year and negative impact of hyperinflationary accounting for the Lebanon business and currency devaluation in Egypt of around $10.0 million compared to same period last year.In Q3 2023, the Company reported $655.5 million in revenues with a solid growth of 5.9% vs same period last year.Net profit (attributable to shareholders of the Parent Company) for the quarter increased to $81.9 million, a growth of 9.9% over same period last year. This growth is on account of revenue growth and improved operational efficiencies, with the support of normalizing commodity inflation. Net Profit increased by 21.5%, after adjusting for the negative impact of hyperinflationary accounting for the Lebanon business and currency devaluation in Egypt of around $8.7 million during Q3 2023 compared to Q3 2022 last year.The Company continued its restaurant expansion plans during the first nine months and added 184 gross new restaurants. Americana Restaurants’ portfolio stood at 2,338 restaurants as of 30 September 2023, with 92 new restaurants under construction and in line with the full year guidance of opening 250-260 net new restaurants for 2023.Balance Sheet & CashflowThe Company has continued to maintain a healthy balance sheet and a strong overall financial position. With adjusted free cash flow of $195.0 million for the period ended 30 September 2023, and a cash conversion ratio of 66.3%, the Company is well positioned to cover capex requirements as well as to support its dividend policy.Management OutlookThe Company expects to continue its expansion plan and add 250-260 net new restaurants during 2023, across its markets of operations with particular focus on Saudi Arabia. The Company also looks to expand profit margins on account of improved operational efficiencies and normalizing commodity prices. While recent geopolitical developments may have some impact on short term performance, the Company remains positive about the general business environment and its outlook for long term performance.

Americana offers 30% of its shares for subscription

Americana Restaurants International Plc today announced its intention to proceed with an Initial Public Offering (IPO) and to list its shares for trading on the Abu Dhabi Securities Exchange (ADX) and the Saudi Stock Exchange through a concurrent dual listing process.Adeptio Investments AD Ltd. (Selling Shareholder) intends to offer 2,527,089,930 existing ordinary shares of Americana Restaurants (Offer Shares), representing 30% of the total issued share capital of Americana Restaurants, in a public and concurrent Offering on ADX in the UAE and on the Saudi Exchange in Saudi Arabia. The net proceeds of the Offering will be received by the Selling Shareholder.The Offering is expected to run from 14th November 2022 until 21st November 2022 for retail investors in the UAE and Saudi Arabia and from 14th November 2022 until 22nd November 2022 for institutional investors.Admission of the Offer Shares to trading on ADX and the Saudi Exchange is expected to take place on or around 6th December 2022.Completing the Offering and Admission is subject to market conditions and obtaining all necessary relevant regulatory approvals in the UAE and Saudi Arabia.Americana Restaurants was previously operated by Kuwait Food Company (Americana) K.S.C.C, under the wider Americana umbrella, which included both Restaurant and Food businesses. The Initial Public Offering is for the Restaurant business only.The Company is registered and incorporated in the Abu Dhabi Global Market (ADGM) and is subject to the ADGM Companies Regulations 2020 (as amended). The Selling Shareholder owns 96% of the total issued share capital of Americana Restaurants and is the jointly-held investment vehicle of Mohamed Ali Rashed Alabbar, Founder of Emaar Properties, and Saudi Arabia's Public Investment Fund (PIF).Commenting on the launch of the IPO process, Americana Restaurants' Chairman, Mohamed Ali Rashed Alabbar, said, "It gives us great pleasure to announce the start of our IPO process, a major milestone in our fifty-plus year history. We are proud of the fact that Americana Restaurants is a GCC-born food and beverage champion, which has grown to be the single largest player in the MENA region and Kazakhstan."Led by an experienced and deeply committed management team, Americana Restaurants has earned a reputation of being a stand-out operator of iconic global brands, with best-in-class digital capabilities, and a track record of breakthrough financial results. Our diversified restaurant platform serves the most popular food categories and delights millions of customers across our 12 countries of operation."He added, "A concurrent dual listing on ADX and the Saudi Exchange marks a first-of-its-kind transaction for both markets, and no company could be better suited than Americana Restaurants to carry this torch. With macroeconomic and demographic tailwinds that support our accelerating growth, this is an exciting time to be inviting investors in the UAE, Saudi Arabia and internationally to share in our onward journey of success."