ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognizes ThinkAnalytics for its expertise in providing customers with both professional services and software solutions that empower advertisers and marketers to reinvent workloads with solutions that offer improved targeted advertising for cross-platform TV that leverages real-time first-party viewing data, creating content-based behavioral audiences at scale. Operators and advertisers are often limited by only having a thin layer of first-party data and are dependent on third-party data with accuracy risks such as recency and claimed but not actual behavior. ThinkAdvertising enables TV and OTT providers to target audience segments previously only available in digital and transforms their first-party data into valuable audience segments, while also helping to identify valuable inventory and minimize wastage. AWS Clean Rooms enable the activation of these audience segments by facilitating collaboration between partners in a secure environment without sharing the raw data, protecting the underlying data with a broad set of privacy-enhancing controls. As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation. Achieving the AWS Advertising and Marketing Technology Competency differentiates ThinkAnalytics in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references. “ThinkAnalytics is proud to achieve the AWS Advertising and Marketing Technology Competency,” said Peter Docherty, Founder and CTO. “We are dedicated to helping our customers create greater advertising engagement and value in cross-platform TV. By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we’re able to harness the potential of our customers' first-party data and create cross-media audience segments in real-time, unlocking their revenue potential with advanced addressability in cross-platform TV advertising.” By delivering real-time audience segments that harness first-party real-time behavioral changes and engagement, brands are able to engage audiences when they are most receptive and drive higher results. AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, theAWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases.