https://adgully.me/post/4631/howgoods-climate-impact-labels-unveiling-sustainability-at-cop28-food-products

HowGood's Climate Impact Labels: Unveiling Sustainability at COP28 Food Products

 HowGood, a sustainability intelligence platform with the world's largest ingredient and product sustainability database, announces a partnership with Majid Al Futtaim which operates Carrefour in the UAE, to bring its climate labels to food products at COP28 in order to highlight sustainable choices for shoppers and celebrate product impact transparency. Starting on November 28, those visiting the Carrefour stores located at Mall of the Emirates, City Centre Deira, and City Centre Mirdif, Dubai International Airport’s Terminal 3 and its store at COP28 will be able to identify the environmental and social impact of their food purchase through three labels provided by HowGood, including product carbon footprints and comprehensive sustainability attributes.HowGood’s sustainability insights on over 33,000 food ingredients provide both retailers and food brands with the granular data required for sustainability storytelling that resonates with consumers. The Carrefour stores featuring HowGood labels will utilize SES-imagotag’s digital shelf edge tags for 2,500 food products, allowing for seamless visibility where consumers are making purchasing decisions. The three labels bring transparency to areas of global concern with regard to reducing the food industry’s impact on climate change, including:Product Carbon Footprint: A measure of the greenhouse gas emissions (GHGs) of a product, from cradle-to-shelf.Comprehensive HowGood Sustainability Rating: Products that receive HowGood's "Best" rating have a social and environmental impact better than 95% of all products assessed by HowGood. Those rated “Great” are better than 85%, and those rated “Good” are better than 70%. Sustainability ratings are also part of Carrefour’s “Choose Better” program, which is also launching at COP28.Product Sustainability Attributes: Shoppers looking for insight into additional areas of climate concern can use HowGood’s attributes to identify products that: ??use less water than average in their production (Water Smart), have lower greenhouse gas emissions than average (Climate Friendly), have a simple formula with seven or fewer ingredients (Clean Label), are made with ingredients that are not dependent on commercial or industrial processing (Minimally Processed), and respect workers’ rights and dignity (Fair Labor).HowGood’s labels have been proven to help guide shoppers toward more sustainable offerings. For example, in a recent engagement with SES-imagotag in London, the use of HowGood attributes increased product sales on average by 25.8%, and the use of the Fair Labor attribute, in particular, saw a lift of 45.1%.“With the COP28 Food Systems and Agriculture Agenda, there is no better time to partner with Majid Al Futtaim to help Carrefour shoppers choose products that align with their environmental and social values,” said Ethan Soloviev, Chief Innovation Officer at HowGood. “With more than a third of all human-caused greenhouse gas emissions linked to the food system, food brands and retailers have an immense opportunity to drive transparency and empower more sustainable decision-making. Our launch at COP28 will be a clear signal of where the future of retail is headed with regard to sustainability.”“Our launch of the Choose Better program is not only a testament to our commitment to sustainability, it also aligns with our purpose to help customers shop smarter and live better by helping them make healthier, more sustainable shopping choices,” said Sheila Chaiban, CMO at Majid Al Futtaim Retail. “Powered by HowGood’s product rating system and SES-imagotag’s smart labels, we’re excited to enable shoppers to find products that are better for the planet.”Roy Horgan, SEVP Strategy, Marketing & Communications of SES-imagotag, concluded: “We are delighted to partner with HowGood and Majid Al Futtaim during the COP28, to better influence Carrefour consumers’ decisions at the shelf-edge through sustainable information provided by our technologies. Moreover, after our successful collaboration with HowGood at Kavanagh’s Budgens Belsize Park in the UK, and now at Carrefour, it gives our partnership with HowGood significant scale and impact, moving from an independent retailer to a major retailer. We'll continue to offer this unique value proposition to more customers running on our VUSION Cloud next year, as our aim is to create a positive impact on society by enabling sustainable and human-centered commerce.”??HowGood’s product labels for Sustainability Ratings, Attributes, and Carbon Footprint will be displayed at Carrefour's COP28 store locations starting November 28 and will be live for the next three months, as well as in select Carrefour stores throughout the UAE. For more information about the partnership, HowGood’s impact labels, research and methodology, please visit https://howgood.com/carrefouruae-cop28/.
https://adgully.me/post/4630/carrefours-choose-better-initiative-takes-center-stage-at-cop28-store

Carrefour's 'Choose Better' Initiative Takes Center Stage at COP28 Store

Carrefour, operated by Majid Al Futtaim in the UAE, reaffirms its commitment to sustainability by opening a one-of-a-kind store at COP28’s Blue Zone in Expo City, offering a unique, eco-conscious shopping experience. As part of its participation in the event, and further emphasising its dedication to pioneering sustainable initiatives, Carrefour will also be launching its innovative ‘Choose Better’ programme at this store.According to the UAE’s National Nutrition Strategy, 83% of the adult population do not consume their recommended five servings of fruits and vegetables daily. Carrefour’s customer insights reveal that while customers aspire to lead healthier lifestyles, they struggle to find a range of healthier food options at affordable prices. Derived from this powerful insight, the ‘Choose Better’ programme aims to educate, empower, and reward customers by making healthier and more sustainable choices accessible, affordable, and appealing, both in-store and online. This programme is built on three pivotal pillars – Choose Better, ‘For You’, ‘For the Planet’, and ‘For Communities’ – each playing a crucial role in fostering positive change with healthier lifestyles that protect the planet and support local communities. Customers can also find the ‘Choose Better’ offering at Carrefour’s Mall of the Emirates, City Centre Deira, and City Centre Mirdif stores, in addition to Terminal 3 at Dubai International Airport. The Carrefour store at COP28, which ensures circular design using repurposed material and smart lighting, and promotes product sustainability, spotlights Carrefour’s sustainable journey to 30,000 visitors from across the world.Commenting on the occasion, Hani Weiss, Chief Executive Officer at Majid Al Futtaim – Retail, stated: “COP28 is a strategic platform to role model our efforts and demonstrate Majid Al Futtaim’s unwavering commitment to a more sustainable future. Our engagement at the event underlines our relentless pursuit of sustainability goals, marking a pivotal stride in our mission to achieve Net Positivity by 2040.” “The launch of ‘Choose Better’ is a testament to our dedication to health, wellness, and sustainability, aligning with our purpose to enable people to shop smarter and live better. It stands as a fundamental component of our mission, aligning seamlessly with Majid Al Futtaim’s commitment to the Consumer Goods Forum and the transformative goals set forth by the Forum’s Collaboration for Healthier Lives coalition. We invite COP28 visitors to step into our store and witness the unique shopping experience in person,” he added.Under the ‘Choose Better – For the Planet’ pillar, Carrefour encourages and rewards customers for making informed choices that protect the environment. As an industry first, Carrefour will become the only retailer in the region to transparently share the sustainability ratings of its products by partnering with “HowGood”, an independent research database that assesses ingredients and products for environmental and social impact. “Customers around the world are making clear demands for increased transparency into product impact,” said Ethan Soloviev, Chief Innovation Officer of HowGood. “To make meaningful progress towards a net-positive future, we must collectively turn to data-driven measurement and communications, and we are honoured to be powering those efforts for Carrefour on the global stage at COP28.”