https://adgully.me/post/4620/sales-fever-vs-consumers-who-wins

Sales fever vs consumers – who wins?

Black Friday and Cyber Monday are extremely popular global sales events. They usually involve millions of people around the world. In particular, Black Friday online sales grew 3.5% to $65.3 billion globally in 2022. Besides, according to the Salesforce survey on sales recap, consumers spent $1.14 trillion online globally across the Holiday Season. Considering this, Kaspersky explored users’ behavior and habits related to big sales events such as Black Friday and Cyber Monday.A new Kaspersky survey in the UAE reveals that 93% of purchases occur spontaneously during Black Friday and Cyber Monday. It also discovered that social media makes an unexpectedly big contribution to sales results, 71% of followers attempt to get whichever special deals their favorite influencers and online bloggers recommend. At the same time, 50% of users are ready to buy something unplanned if they receive a recommendation from friends or family members.Women are the more dedicated super-sales shoppers, with 22% saying they will always make spontaneous purchases during Black Friday and Cyber Monday, compared to only 17% of men. Those aged 25 to 34 years also stand out: 23% say that they will always buy something spontaneously during these events, significantly more than in any other age group.As for the importance of big sales events for respondents, 71% are ready to wait until big events like Black Friday or Cyber Monday to get the best deals. While 79% of consumers say that they make use of the run-up to these events to plan their bigger purchases in advance, hoping to make the most of price cuts and special deals.“For many, Black Friday and Cyber Monday are a great way to save serious money on a variety of purchases, so each year, these days are marked by unprecedented excitement and interest in online and offline shopping. As our research shows, 90 percent of users buy things spontaneously during big sales events and may not pay much attention to safety, trying to snatch the best offer. Our solutions for safe online shopping – like Kaspersky Premium – can be a reliable assistant in online payments security, which will protect not only your personal data, but also financial information, and will also warn you so you don’t end up on a phishing site,” Comments Marina Titova, Vice-President, Consumer Product Marketing at Kaspersky.Full report ‘The Super Sale Game: who’s the winner? A study on how we shop and pay’ is available via the link.
https://adgully.me/post/4571/black-friday-fever-grips-the-uae

Black Friday fever grips the UAE

In the heart of the bustling UAE, where the juxtaposition of tradition and modernity defines the cultural landscape, a shopping phenomenon has taken hold, transcending borders and bringing waves of excitement each year. Yes, the UAE is gearing up for the grand spectacle of Black Friday.Black Friday, known as the biggest shopping day of the year, has become a cultural phenomenon in the UAE, marked by eager shoppers hunting for unbeatable deals on a diverse array of consumer goods. This retail extravaganza promises an unparalleled shopping experience.Retailers are seizing a golden opportunity for revenue growth. As shoppers prepare to indulge in the spirit of giving, Black Friday provides an ideal platform for businesses to showcase their offerings and captivate the attention of a diverse consumer base.Major retailers and manufacturers are enticing the ever-discerning shopper. From high-end luxury brands to local boutiques, the retail landscape transforms into a vibrant tapestry of discounts, promotions, and exclusive deals, inviting residents and tourists alike to partake in a unique shopping experience.As the UAE embraces the convergence of Black Friday and the festive season, it is interesting to uncover the cultural nuances that shape this consumer-driven phenomenon.Black Friday sale period typically offers a golden opportunity for goods retailers and manufacturers to capture revenue growth.The UAE witnessed a 6.9% year on year growth during the Black Friday sale in 2022, says Hakim Amar, T&D Regional Retail Partner Leader, EEMEA, GfK, an NIQ Company.“Black Friday is the biggest shopping day of the year, and it's a great time to find deals on all sorts of consumer goods. All the major retailers and manufacturers have a golden opportunity to capture revenue growth considering we will be entering the festive season starting with the Indian festival Diwali. Consumers shall witness that retailers and online stores will offer a large number of discount promotions on several products such as consumer durable home appliances, telecom products, personal tech products, etc..” says Amar. <img src='https://erp.adgully.me/artical_image\8d0630539cb1b6ad70bdb726ef3129b2.png' class='content_image'>According to him, the majority of brands, particularly in the realm of consumer tech goods, are set to roll out corresponding discount promotions. These promotions, in some cases, extend over a span of one to two weeks.“Price reductions are frequently employed as incentives for consumers to opt for models with more features than their typical choices. Retailers strategically organize an entire season, commencing with events like Singles Day and extending through Cyber Monday, featuring compelling deals and well-thought-out price laddering schemes. This meticulous planning is aimed at offering the most attractive deals and discounts on the main Black Friday sale day,” he adds.Customer convenienceAs the anticipation for Black Friday builds to a crescendo, a pressing question emerges: How will companies ensure that customers can conveniently purchase products or unearth the best deals during this much-anticipated promotion? In the bustling world of retail, where the convergence of tradition and modernity defines the consumer experience, the Black Friday extravaganza presents both challenges and opportunities for businesses.During Black Friday sale in the UAE, Epson, for example, has come up with some exciting offers.Customers can benefit from a range of attractive bundle offers and price promotions for products which include a range of Epson printers and projectors, says Frank Oliveira, Consumer Sales Head at Epson Middle East. As Black Friday is a key shopping opportunity ahead of the seasonal holiday period, discounts of up to 30% will be available on selected Epson products in the UAE.Franl adds that Epson aims to ensure having easy access to additional printer inks during the Black Friday promotion in the UAE through their partner retailers such as Noon and Amazon, both online and offline retailers.“While there may not be specific Black Friday promotions or incentives tailored for businesses and educational institutions in the UAE from Epson, the company consistently strives to contribute to these sectors by offering cutting-edge solutions in products such as projectors and printing solutions. Epson remains committed to providing state-of-the-art technology to enhance the efficiency and capabilities of businesses and educational institutions, even outside of promotional events,” says Frank.With the ever-evolving consumer preferences and demands, how are retailers and marketers adapting to meet the demands of consumers during the Black Friday sales season? Black Friday Sale is listed in the global retail calendars, says Hakim Amar.“Simplifying the shopping experience by streamlining the number of items on promotion proves to be a significant advantage for busy shoppers. This approach aids them in effortlessly discovering the high-quality branded items they aspire to acquire during the sale period. The crucial element for success lies in effectively aligning consumer demand with premium products. Achieving this harmony within a transparent and manageable framework of honest offers is poised to guide consumers towards confident purchase decisions this year,” he adds.<img src='https://erp.adgully.me/artical_image\e4ae8d9d38e86e6d75063c21baabe86d.png' class='content_image'>Consumer behaviorAs Black Friday approaches, the ever-evolving landscape of consumer behavior comes under scrutiny, particularly in the realm of online and offline shopping. In this exploration, we seek to uncover the intricacies of consumer buying patterns during the Black Friday extravaganza and shed light on any notable shifts or emerging trends within the dynamic interplay of digital and brick-and-mortar retail.Rather than seeing digital as a one-stop shop, consumers are enjoying an omnichannel shopping experience that blends digital with traditional brick-and-mortar retailers to create a new kind of purchase journey, says Hakim Amar.“Consumers have been favoring an omnichannel shopping experience for large-ticket items and durables for a while already. Any difference between internet usage for price comparison and actual purchases suggests that there is a continuing role for the shopping mall alongside the virtual store. An increase in the incidence of online research, where consumers browse online before going in-store to purchase, further underlines the important balance that exists between the online and offline retail environments,” he adds.Brands strategically craft and execute promotions during Black Friday with the dual purpose of enticing loyal customers and capturing the attention of deal-seeking shoppers. Here's an elaboration on how this is typically achieved:Hakim Amar would suggest all the brands can provide reassurance to consumers as they transition from offline to online which includes:Making the product tangible through virtual product tours, virtual shopping, unboxing videos, and other techniques where human touch is visible,Brands should offer complete transparency on product availability and by letting consumers choose the payment app or brand they trust to pay.Retailers should also ensure there is no friction or extra cost involved in order collections and deliveries.Exclusive offers for loyalty card holders would help retain existing customers and flash sale, limited time offers, additional coupons and bank offers would attract customers seeking the best deals.“As per GfK’s latest Consumer Life Study, we have learned that women Consumers in cSA are ‘traditional’ yet aspiring to ‘play’ an active role in society. 68% of Saudi consumers are watchful about companies’ green motivations as sustainability plays an increased role in purchase decisions,” he says.Saudi women are in anchor roles hence brands need to embrace inclusivity and integrate women’s stories into their brand campaigns and strategies.Targeted strategiesConsidering that the Black Friday sale marks the beginning of the festive season in December, brands can effectively leverage this opportunity to create targeted promotional strategies that resonate with their target audience.“The 'golden quarter' is upon us. From Diwali to Black Friday to Christmas, these upcoming months spell a significant opportunity for brands and retailers in the consumer technology and durables sector to drive volume sales. The crucial first step involves rethinking consumer profiles in light of the current climate and tailoring a promotions strategy accordingly. As Black Friday season approaches, it signals a continued opportunity for brands and retailers to capitalize on the premiumization trend. Offering the right portfolio of products can tap into higher margins during this challenging period,” he says.According to him, brands can harness digital tools to craft an exciting promotions strategy, elevating omnichannel approaches and leveraging next-gen digital tools to build anticipation and demand leading up to key promotional events. “This 'golden quarter' is an unmissable opportunity for every brand and retailer. With well-planned promotions strategies supported by the latest data and insights, decision-makers can use this period to deliver tailored promotions across targeted product mixes, ensuring maximum sales uplift in the process,” he adds.
https://adgully.me/post/4535/kaspersky-reveals-top-fraudulent-schemes-scammers-run-during-black-friday

Kaspersky reveals top fraudulent schemes scammers run during Black Friday

As Black Friday approaches, Kaspersky has released a new report revealing the latest shopping-related cyber threats. The findings expose more than 13 million e-shop-related phishing attacks in 2023, with scammers mimicking popular marketplaces, luxury brands, and gadget stores.According to the company’s experts, scams and phishing are favored tactics for fraudsters seeking profit. In the first ten months of 2023, Kaspersky identified 30,803,840 phishing attacks targeting online shopping, payment systems, and banking institutions, with e-commerce platforms used as a lure in 43.5% of total attacks (13,390,142 attacks).Since October, a notable threefold increase in domains using the words "Black Friday" has been observed. Websites in these domains range from nonexistent stores to convincing replicas of real online outlets. Kaspersky consistently identifies numerous fake stores offering clothing, appliances, and gadgets since the beginning of fall. The most prevalent schemes center on creating fraudulent stores where individuals pay for products which they never receive.Another scheme involves linking a card to allegedly pay for goods, allowing scammers to gradually withdraw money and empty victims’ accounts. For instance, a deceptive website mimics a well-known shopping platform, enticing users with an offer to acquire an €800 gift card for €1.95. As the promised gift card is typically nonexistent, users lose money to the scammers behind this fraudulent setup.Example of shopping phishing pageKaspersky’s experts also revealed fraudsters targeted potential victims with scams using big brand industry leaders such as eBay, Walmart, Alibaba, and local platforms like Mercado Libre in 240,000 phishing attacks. The allure of greater theft prompts scammers to impersonate luxury brands.Scammers also target tech enthusiasts by mimicking Apple products and services around Black Friday. Kaspersky products have detected 2.8 million of such phishing attacks from January to October 2023. Gamers find themselves ensnared by console scams, promising purchases but ultimately leaving them out of pocket.“Online shopping, particularly during peak events like Black Friday, is a prime target for deceptive schemes. Fraudsters intensify their activities, capitalizing on the surge in online traffic and shoppers’ desire for deals. It’s crucial to be discerning and adopt secure online practices, protecting yourself against potential threats while enjoying the benefits of the digital marketplace,” comments Olga Svistunova, security expert at Kaspersky.To learn more about shopping threat landscape in 2023, visit Securelist.com.To enjoy the best that Black Friday has to offer this year, be sure to follow a few safety recommendations:Do not trust any links or attachments received by mail; double-check the sender before opening anything.    Double-check e-shop websites before filling out any information: is the URL correct? Are there any spelling errors or design bugs?Protect all the devices you use for online shopping with a reliable security solution. Kaspersky Premium is protecting its’ users from various range of shopping scams.If you want to buy something from an unknown company, check reviews before making any decision.Despite taking as many precautions as possible, you probably won’t know something is amiss until you see your bank or credit card statement. So, if you’re still getting paper statements, don’t wait until they hit your mailbox. Log in online to see if all of the charges look legitimate – if not, contact your bank or credit card company immediately to fix the situation.