Accenture Song to Drive Content Production Transformation for Accor

Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.Accenture Song, Accenture’s tech-powered creative group, created the ‘Content Atelier’, a new data-driven content supply chain model that aims to create personalized, flexible, efficient and high-quality marketing and communications content across every customer touchpoint, whilst reducing costs.Spanning both physical and digital communications, the ‘Content Atelier’ will be available to all Accor marketing professionals worldwide, enabling content production management from the initial brief to performance measurement and content optimization. The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure.Against a backdrop of changing guest expectations and global macroeconomic shifts, the ‘Content Atelier’ uses a data-led approach to enable Accor brand marketers to focus on their most important activities, whilst aiming to increase the effectiveness of its digital marketing programs, drive more traffic to its branded website, and deliver exceptional customer experiences.Technological innovation is key to the design of the service, with generative AI part of the strategic content production roadmap. In support of Accor’s commitment to shape the future of travel, sustainability sits at the core of all content production activities through brand and marketing strategy to marketing content activation.Stéphanie Jaffré, SVP Digital Marketing & eCommerce, Premium, Midscale & Economy Brands at Accor, said: "Accor is committed to extending hospitality and inspiring new opportunities and experiences for our guests. So, it is crucial we have the right framework in place to reach our guests in the right way at the right time on the right channels, to inspire and support their travel needs and desires. Consumer attention is not agnostic, it spreads across multiple digital channels and we need be able to communicate with our guests on all relevant platforms, particularly at the research and inspiration stage of the customer journey. Hospitality is all about connecting with people and through our new digital content strategy we can better connect with, inspire and serve our guests.”Martial Viudes, managing director, Accenture Song, said: “Together with Accor, we have redesigned the experience for Accor marketing professionals, aiming to optimize efficiency on a global level and ensure locally relevant, ultra-personalized experiences for its guests. We are proud to support Accor in creating a new generation of content production, harnessing our deep industry, creative and technical expertise. The development of the ‘Content Atelier’ serves each brand within the group according to their marketing ambitions, delivering bespoke and creative points of delight worldwide.”Accenture Song, which has been working with Accor's marketing and content teams for almost four years, is already producing the Group’s content in multiple countries in Europe.

Dusit Thani Dubai appoints Ms. Esther Openio as Human Resources Manager

Dubai:– Dusit Thani Dubai proudly announces the appointment of Ms. Esther Openio as the hotel's new Human Resources Manager. With a distinguished career and proven expertise in human resources, Ms. Openio brings a wealth of experience to the team, positioning her as a pivotal asset in steering the hotel's HR strategies towards success.Ms. Openio’s professional journey boasts notable achievements in fostering positive company culture and spearheading talent acquisition and development initiatives. Her proficiency spans various HR domains, including talent acquisition, performance management, and employee engagement, aligning seamlessly with Dusit Thani Dubai's commitment to cultivating a positive work environment.With a career spanning renowned hospitality chains including Marriott, Millennium, Accor, and Rotana Hotels, Ms. Openio brings a wealth of experience to the field of Hospitality. Her adept skills have consistently manifested in the creation of environments that harmonize HR strategies with overarching business objectives.In alignment with Dusit Thani Dubai's commitment to sustainability and employee well-being, Ms. Openio's appointment is part of the hotel's ongoing efforts supported by Dusit International's Tree of Life Program. This program reflects the hotel's dedication to fostering a nurturing and sustainable work environment.Expressing enthusiasm about Openio’s appointment, Mr. Kishore Sathar, Director of Operations at Dusit Thani Dubai, remarked, "We are thrilled to welcome Ms. Esther Openio as our new Human Resources Manager. Her wealth of experience and impressive track record make her the ideal candidate to lead our HR initiatives and contribute to the overall success of Dusit Thani Dubai." Ms. Openio's arrival signifies a strategic move for the hotel, emphasizing its ongoing commitment to prioritize the development and well-being of its diverse workforce.