MCN appoints Lizzie Dewhurst as Chief Communications Officer

MCN, a part of IPG, has appointed Lizzie Dewhurst as their new Chief Communications Officer. Dewhurst, formerly the Head of International Communications & PR at Publicis Groupe, will join MCN's leadership team, reporting directly to Ghassan Harfouche, Group CEO MCN MENAT and President McCann Worldgroup APAC.In her new role, Dewhurst will oversee the brand profile, reputation management, and marketing efforts for MCN and its extensive portfolio of agencies. This includes well-known entities such as McCann Worldgroup and IPG Mediabrands, along with several others including FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth//McCann, Jack Morton, Octagon, and Current Global.MCN operates in 11 markets in MENAT and boasts approximately 2,000 employees. Their agency brands offer integrated marketing solutions aimed at fostering enduring brands and driving business growth for their clients.Dewhurst brings a wealth of experience from her tenure at Publicis Groupe, where she played a pivotal role in overseeing international corporate communications, media relations, executive profiles, crisis management, and reputation management. Her contributions were instrumental in Publicis Groupe's recognition, including being named Ad Age’s Holding Company of the Year (2022) and Adweek’s international agency of the year (2021). Notably, her involvement in initiatives such as the launch of Working with Cancer earned accolades like the Health Grand Prix Lion (2023).With a background spanning the US, Europe, and the Middle East, Dewhurst leverages her international experience gained from leadership roles at renowned agencies like Publicis Worldwide, Leo Burnett, and Saatchi + Saatchi. Additionally, she has contributed to global communications teams at TBWA\Worldwide and AKQA. Dewhurst's expertise extends to judging PR categories at industry award shows and serving as a guest lecturer at universities.Ghassan Harfouche expressed his enthusiasm about Dewhurst's appointment, citing her extensive multinational communications experience across agencies, holding companies, and brands. He believes that her addition will bring added value to MCN's agencies and clients, further enhancing their strategic communications efforts.

MCN and its agencies across the region achieve Great Place to Work certification

MCN (Middle East Communications Network), along with all its agencies in the UAE, Qatar, and Egypt, proudly announce its continued recognition as a Great Place to Work® for the year 2024. This prestigious certification, awarded by the Great Place to Work (GPTW) organization, reaffirms MCN's commitment to fostering a positive and thriving workplace environment, marking a new standard for excellence in the industry.The extensive analysis conducted by Great Place to Work® Middle East, based on direct feedback from employees through an anonymous survey, highlights MCN's dedication to providing an outstanding working experience. This distinction is a collective achievement of the entire MCN community, which includes the following agencies: FP7McCann, Momentum, McCann Health, MRM, Mullenlowe, UM, Magna, KINESSO, Initiative, Weber Shandwick, Jack Morton, Commonwealth//McCann. MCN's success in achieving the Great Place to Work certification solidifies its position as a leader in employee satisfaction and as an employer of choice."We are incredibly proud of this unprecedented collective achievement in the UAE, Egypt and Qatar. This recognition is truly special; it resonates with the voices, votes, and sentiments of our exceptional teams. It is a testament to the passion and unity of our MCN family and the love people have for each other and for working together." Said Ricarda Ruecker, Chief Talent Officer, MCN.MCN looks forward to continuing its journey of fostering an exceptional workplace culture and is committed to annually renew the Great Place to Work certification and expand it to additional countries.

MCN promotes Lara Arbid to CEO of Initiative MENAT and Magna Global MENAT

MCN (Middle East Communications Network) has announced that Lara Arbid takes up the reins as CEO of Initiative MENAT and Magna Global MENAT, following Bassem Massoud’s departure after 15 successful years with the network. Arbid joined MCN Riyadh in 2014 and was the first female General Manager of a media agency in Saudi Arabia, leading Magna KSA for several years before moving to Dubai and leading as Regional Managing Director at Initiative & Magna. “Given her solid background, passion, drive and deep expertise, I’m confident that Lara will thrive in her new role,” said Ghassan Harfouche, Group CEO of MCN. <img src='\1f4759dbc11b7fdbe408bf57b73083db.png' class='content_image'>Arbid says she is thrilled to be leading Initiative and Magna in the MENAT region. “I am passionate about our people, product and partners, and I really look forward to delivering success in 2024 and beyond."With Lara becoming CEO, Santadip Roy is taking on the role of Regional Managing Director at Magna Global. Santadip has been with MCN since 2018 and is a well-respected professional for his knowledge, expertise, and contributions to the business in his previous position as Regional Head Digital, Data & Technology and Business Solutions.

MCN and McCann Health Rev Up Prostate Cancer Awareness in Dubai

MCN, Middle East Communications Network, and McCann Health MENAT proudly marked 'Movember' by hosting their second annual Prostate Cancer awareness ride in collaboration with the local 'Enigmas' Motorcycle Club. A convoy of more than 70 riders, accompanied by friends and family, traversed over 100 miles across Dubai and its surroundings, aiming to shed light on the importance of early prostate cancer screenings for men.Men’s health is frequently overlooked in the UAE, with alarmingly low rates of proactive prostate cancer screenings. MCN and McCann Health have embarked on a mission to amplify awareness, champion early testing, catalyze concrete action, and dismantle the reluctance among men to openly discuss their health concerns.Kicking off the journey from Enigmas MC Petrol Station, the riders swiftly garnered the attention of fellow bikers, Dubai's residents, tourists, pedestrians, and motorists. The city's streets reverberated with enthusiastic cheers, blaring car horns, and a pervasive wave of positivity, highlighting a clear message: it takes balls to get tested. MCN and McCann Health strategically partnered with The Enigmas, celebrated for their no-nonsense attitude and ‘tough-guy’ reputation, to combat the stigma around men’s health. This approach underscores that if these 'tough guys' can take the initiative to get tested, then other men should also be inspired and empowered to do the same.Following the successful ride, the bikers, their friends, and families convened for a group breakfast in Motor City. Over steaming cups of coffee and hearty breakfasts, they engaged in conversations vital to men's health. The discussions centered around the critical significance of regular screenings for early detection, and the pivotal role it plays in enhancing treatment outcomes.