https://adgully.me/post/5367/carma-announces-acquisition-of-mmi-analytics

CARMA announces acquisition of mmi Analytics

CARMA today announced it has acquired mmi Analytics (mmi), a media communication and eTail measurement platform for beauty, fashion, and lifestyle brands. This strategic acquisition marks a significant step in CARMA’s commitment to expanding its full-service offerings and strengthening its position in these key vertical markets.The acquisition brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and Lifestyle sectors. It will enable the optimisation of the customer journey by building targeted brand strategies and evaluation methodologies across retail media, influencer communities, and traditional media networks around the world.mmi, headquartered in London, will operate as a brand within the CARMA group and be supported by CARMA’s global scale and award-winning client service, technology, and expertise. With 22 offices worldwide, CARMA’s acquisition will enable mmi to double down on its regional strength in the sectors while supporting clients in dynamic global markets.Mazen Nahawi, CEO of CARMA said: “I am delighted to welcome mmi to the Carma family. The beauty and luxury goods sector is an exciting category. It is robust, innovative, and fast-moving and is growing double-digit across our strategic markets in the Middle East and Asia. Acquiring mmi means that we can now further optimise beauty clients’ digital communications strategies on a global basis.”Christian Eckley, CEO of mmi Analytics said: “This acquisition is great news for our team and our clients. It provides us with superior media insights technology, service, and capabilities while enabling mmi to enhance and scale its offering as part of a truly global organisation.”
https://adgully.me/post/4300/carma-appoints-amjad-fakhouri-as-the-commercial-director-sa

CARMA appoints Amjad Fakhouri as the Commercial Director SA

CARMA, the leading global media intelligence company has appointed Amjad Fakhouri as the Commercial Country Director of KSA as it looks to expand its presence in the Kingdom. In his new role, Fakhouri will lead a team of diverse talents based in Saudi Arabia and continue to cement the leading intelligence provider as the key player in this market. A seasoned professional with over 22 years of experience in business management, Fakhouri joins CARMA from his previous role as Business Director at ITP Media Group in KSA. With extensive expertise in media, public relations, media sales and business strategy, along with a proven track record of successfully expanding businesses, this is a key appointment for the business. CARMA's newly established office in Saudi Arabia's capital city, Riyadh, further solidifies its presence in the region. The new office space is strategically positioned to streamline operations, extend their reach and enhance the quality of services and products offered to the local clientele. Commenting on his new role, Amjad Fakhouri said, “As the Kingdom has evolved, so has communications. We have witnessed a significant shift in our clients' approach to media intelligence, with a strong preference for genuine reputation analysis over traditional AVE measurement.” Fakhouri continued, “CARMA is already regarded as a trusted partner for media intelligence, strategic communications, integrated research and business management by numerous international, regional and local clients. In light of this reputation, it is imperative that we actively guide our clients towards our comprehensive services, which surpass those of our competitors in the region. Our expansion plans in the Kingdom include reaching several cities by 2024, supported by a dedicated team committed to serving our clients.” Mazen Nahawi, Global CEO of CARMA, expressed his enthusiasm for the appointment, saying, “Amjad Fakhouri's wealth of experience, knowledge and expertise in leadership makes him a natural fit to lead our efforts in Saudi Arabia and deliver value to the market. This strategic move aligns perfectly with our vision to provide high-level media intelligence services and to continue our growth in the Saudi market.”