Landor & Fitch rebrands as “Landor”

Landor & Fitch today shares a refreshed brand expression. The rebrand is the culmination of a five-year strategy that has seen the WPP company’s consulting, design and experience offer expand dramatically.In recent years, Landor has welcomed sonic branding leaders amp, workspace and architectural design experts BDG, and award-winning motion design specialists ManvsMachine into its ever-expanding family. In parallel, the business has bolstered its consulting capabilities with a rapidly growing Brand Performance practice, broadened its retail experience offer in a 2020 merger with Fitch, and continued to build out its brand-led employee experience offer.“Over the last five years, our business has evolved, and our offer has expanded significantly. We’ve welcomed world-class specialists in sonic, motion and workspace design, and today, most importantly, we have come together as one team with a shared culture. United in our drive to make a positive difference” said Jane Geraghty, Group Global CEO.The brand's new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.“Our new brand charts an ambitious course for our future. We use our new brand colour, the ultramarine blue, to signal the redefining of the brand and design category” said Teemu Suviala, Global Chief Creative Officer. “Our design and expression capabilities are now unparalleled. For our own brand, we tapped into brilliant creative minds from around our network, just as we would do for our clients, to create a brand that comes to life in every facet - from visual and verbal to sonic and motion.”

Liz Wilson appointed as Group Chief Integration Officer at Landor & Fitch

Liz Wilson has been appointed as the Group Chief Integration Officer at Landor & Fitch, a specialized brand and design consultancy. Prior to this role, Wilson served as the Managing Director, Growth and Integration for Accenture Song Europe. She also held the position of Chief Operating Officer across Karmarama's diverse capabilities, overseeing integration into Accenture after the agency's acquisition in 2016.With over 25 years of expertise in advertising, branding, digital, and customer experience, Wilson specializes in integrating these disciplines to drive growth. In her new role, she will bring together Landor & Fitch's growing group of brand and design specialist agencies to create unique integrated client solutions. Wilson will report to Jane Geraghty, the Global CEO of Landor & Fitch.As part of the company's ongoing strategy to expand its offerings to meet evolving client needs, Landor & Fitch has brought in new capabilities, including ManvsMachine (motion design), Fitch (experience design), bdg (workspace design), and most recently, amp (sonic branding). This move aims to offer comprehensive, multi-faceted brand-led design solutions.Jane Geraghty expressed her excitement about Wilson joining the team, highlighting her unique qualifications to strengthen the company's offer for clients. Geraghty emphasized Wilson's extensive experience and track record of transforming and growing creative businesses, making her the ideal candidate to lead integration and growth efforts.In response to her appointment, Wilson shared her enthusiasm for the new role, expressing her excitement about leveraging her experience in creative and professional service businesses to contribute to the rapid growth already initiated by Landor & Fitch. She looks forward to collaborating with the talented team to create innovative solutions capable of transforming clients' brands and businesses. The appointment reflects the company's commitment to bringing in strong, inclusive female leaders into its leadership team.