Saatchi & Saatchi appoints Ali Zein as Executive Creative Director

Saatchi & Saatchi has appointed Ali Zein as the Executive Creative Director for the e& account. In this pivotal role, Ali will spearhead the creative endeavours of the brand, driving innovation and forward-thinking strategies to propel e& as a leading global tech player.“Ali's wealth of experience in advertising and deep understanding of e& positions him perfectly for this role. His time with the brand has offered invaluable insights we're excited to leverage. With Ali joining us, we're primed to elevate what we do for the brand and push the envelope of creativity”, said Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey.Ali has joined from Impact BBDO, where he served as regional executive creative director. He first started his career nearly 25 years ago as an Arabic copywriter and evolved his career in advertising working with top brands like Vodafone, Nestle Ice Cream, Lipton, Shell and CIB, Pepsi, Rotana TV, Barclays and EFG Hermes. His work has been recognised on several prestigious stages including Cannes, Clio, One Show, Epica, Effie's and Dubai Lynx.Commenting on his appointment, Ali stated, "I'm thrilled to be joining this fantastic team at Saatchi & Saatchi. I'm particularly drawn to their culture of prioritising employees and tackling the e& account represents a valuable professional challenge and goal”.

Shereen Mostafa named Head of A/V Productions for Publicis Communications ME

Publicis Communications, the creative hub of Publicis Groupe Middle East recently promoted Shereen Mostafa to Head A/V Production. In this capacity, Shereen leads the production practice across Publicis Groupe, managing production operations across agencies and overseeing the Groupe’s scope at large. She will also focus on elevating the production practices to achieve creative excellence and developing & implementing a strategic vision to build a production community that offers clients integrated and innovative solutions. Beginning her career at Publicis Groupe's Cairo office, Shereen is regarded as one of the industry's most accomplished and recognised production heads. With over 17 years of experience, she has consistently delivered exceptional results across numerous campaigns for renowned clients, including McDonald’s, The Coca Cola Company, PepsiCo, Bel, Kellogg’s, Danone, Nestle, Ferrero, Kraft, P&G, du, Etisalat by e&, Philip Morris, Samsung, Emirates Airlines, HSBC, GMC, Mercedes, Infinity, EMAAR, and many more. She also served as a jury member for D&AD in both 2021 and 2022 and is one of the Executive Jury of CICLOPE Festival 2023 happening in Berlin.“Shereen’s deep understanding of different cultures across the Middle East and globally, unique creative vision, coupled with her years of experience in the advertising industry, brings significant value to all her projects, going beyond traditional advertising. I wish her luck with her new role”, Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey.Commenting on her appointment Shereen said “A producer isn’t anymore the person who’s in charge of the budget spent, but the maestro and creative mind who can put the whole puzzle together. We are lucky to work in an industry that we love, something that brings happiness and joy to our hearts with every piece of work we produce and be proud of. Recognition is always great and rewarding, but it should always be secondary. I am extremely excited about my new role and look forward to collaborating with the exceptionally talented individuals I have the privilege of working alongside. I am committed to putting in the effort and producing exceptional work.”With numerous accolades and international recognitions to her credit, Shereen's journey in the industry continues to shine. From Cannes Lions to D&AD, Effies, Lynx, LIA, and beyond, her impressive track record speaks volumes.