TikTok goes Out of Phone with its latest ad solution

TikTok is expanding its advertising horizons with a new solution known as "Out of Phone." This innovative approach allows TikTok to extend its presence beyond the confines of mobile screens and venture into various physical locations, such as billboards, kiosks, cinemas, bars, restaurants, cars, airports, gas stations, and retail stores.This expansion has already kicked off with TikTok's Out of Home (OOH) initiatives, which includes a partnership with GSTV, a video network provider. For instance, the skincare brand CeraVe, under the L’Oréal umbrella, was among the first brands to take advantage of this development by extending its TikTok advertising campaign to OOH screens through a partnership with Adomni.According to Dan Page, the Global Head of Distribution for new screens at TikTok, "With Out of Phone, we're bringing TikTok into our daily lives beyond our mobile devices." This solution empowers brands to launch campaigns on TikTok, foster growth within the platform's communities and among creators, and subsequently expand their reach to other platforms, potentially reaching new audiences.In addition to TikTok's partnerships with entities like Redbox and Vevo, brands are already exploring the possibilities offered by Out of Phone. For example, "Out of Phone: Billboard" takes existing campaigns and projects them onto billboards on a global scale. Meanwhile, "Out of Phone: Cinema" replicates the on-platform experience onto cinema screens, captivating viewers during the pre-show by showcasing TikTok's top content alongside brand advertisements.