A record number of visitors experienced the largest and most successful edition of the region’s largest international trade fair for the beauty and wellness industry at Beautyworld Middle East 2023. Organisers Messe Frankfurt Middle East have revealed the highest number of attendance and participation numbers for this year's Dubai World Trade Centre (DWTC) event which took place between 30th October – 1st November 2023.Held across 15 halls, with awards, competitions, conference insights and the ultimate opportunity for local and international suppliers, brands, businesses and beauty professionals to network and explore, Beautyworld Middle East 2023, has again cemented its position as the region’s biggest, and globally significant industry trade show by increasing visitor numbers by over 23% on the previous year, welcoming over 65,000 people over the three day event.The growth in international participation from both visitors and exhibitors highlights the GCC region as a significant growth driver in the global beauty and wellbeing industry with the MEA’s beauty and personal care market projected to reach $47 billion by McKinsey & Company by 2027, the region is attracting interest from key industry players around the world“Again, Beautyworld Middle East has proven itself as the industry's chosen chosen platform for connection, inspiration and global trade opportunities” said Flyn Roberts, Portfolio Director at Messe Frankfurt Middle East, organisers of Beautyworld Middle East 2023 “ Visitor numbers this year have surpassed even our own projections, and it is especially encouraging to witness the growth in international participation, with a 33% increase in attendees from the Asia Pacific region and 28% from both the Americas and the GCC. A combination of quality, insight, opportunities and a global interest in the Middle East as a key industry driver for products, services and innovation motivates us towards delivering bigger and better shows in future editions of Beautyworld Middle East” continued Roberts.International participation across all show sectors has proven fruitful for those exhibiting from across the world, with those keen to enter the regional market as a key driver .Riding the wave of interest in Korean beauty, 37 companies participated through the Gyeonggi Province Economic and Science Promotion Agency and enjoyed 597 consultations (USD 13.72 million) and 523 contract promotions (worth USD 9.293 million).Tamara Bakir, CEO and Co-founder of US based Manifest Cosmetics chose Beautyworld Middle East for the company’s regional launch - she says “ The show has been an incredible experience for Manifest Beauty, the opportunity to introduce our products to the local market, receive feedback and research from peers and professionals from around the world has been amazing”Pakistan based Soneri Care exhibited alongside 35 other companies from the country. Marketing Manager Bisma Khan said “Meeting our clients from many different countries at Beautyworld Middle East and introductions to new markets are the highlight for us, and presents great business opportunities - we hope to participate again for years to come”Beautyworld Middle East included pavilions from Pakistan, China, Italy, Japan, Korea, Turkiye, the United Kingdom, the United States and others countries that showcased fragrances, cosmetics and skincare, beauty tech, personal care and hygiene, hair, nail and packaging products and services.Show highlights included the return of the Next in Beauty Conference with a keynote by Emirati skincare entrepreneur Salama Mohamed, the Front Row by Nazih Group stage saw engaging and entertaining demonstrations from global educators and artists across hair, skincare, nails and beyond, alongside the Nail It! competition. A chance to celebrate the top people and products of the beauty and wellness industry was held at the Beautyworld Middle East Awards, held on day two of the exhibition in a gala event, having received over 500 nominations across 16 categories for 2023, seeing Ali Asgar Fakhruddin, CEO of Sterling Perfume Industries recognised for his lifetime achievement across his 40 year career in the regional fragrance industry.The opportunity to become the ‘Signature Scent’ of the 2024 show saw 15 international fragrance houses take part in the annual competition where visitor votes were counted to crown Jean-François Thizon, Perfumer at Parfex the winner with his unique ‘Golden Light’ selected as the official scent for Beautyworld Middle East.Beautyworld Middle East attendees are promised an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. The 28th edition will be held at DWTC from October 28th to 30th, 2024.

With over 1.5m followers on Instagram and ranked #11 in Forbes ‘50 Women Behind Middle Eastern Brands’ Emirati Salama Mohamed is founder of Peacefull and one of the region’s most inspirational beauty entrepreneurs.The Next in Beauty Conference brings up to the minute insights, talks, trends and panels featuring regional and international experts and practitioners at Beautyworld Middle East - the region’s largest international trade fair for the beauty and wellness industry. Dubai, UAE: Renowned Emirati skincare entrepreneur, Salama Mohamed will take to the stage at Beautyworld Middle East later this month, detailing her inspirational journey as part of the three-day show’s Next in Beauty Conference. Mohamed, who has achieved global success with her homegrown Peacefull brand, will be the keynote speaker at the region’s largest international trade fair for beauty, hair, fragrance and wellbeing. Beautyworld Middle East runs from 30th October to 1st November at Dubai World Trade Centre.In a one-on-one conversation with Lauren O’Connell, Beauty Editor of Cosmopolitan Middle East, Salama will share her personal experience and the inspiration behind the launch of her skincare brand Peacefull. Exploring the complexities faced by Arab women in the ever-evolving beauty and wellness sector, she'll reveal her transformative journey from content creator to entrepreneur. Additionally, she will discuss the profound impact of her Emirati heritage and the science underpinning Korean skincare on the creation of products tailored to the unique conditions of the Middle East region.“Stepping onto the world stage at Beautyworld Middle East is a true honour,” Salama noted. She continued, “As the coveted exhibition unites all aspects across the beauty industry, I’m excited to share Peacefull’s journey and what it means to be an inclusive, people-driven brand. I’m looking forward to meeting fellow entrepreneurs, aspiring young professionals and industry leaders, coming together over three days of boundless inspiration”. Flyn Roberts, Show Director, Beautyworld Middle East said: “We’re thrilled to have Salama Mohamed headline an exciting speaker line-up at our Next in Beauty conference this year. Sharing her unique perspective as an Emirati beauty and skincare entrepreneur, she joins a diverse mix of both international and local thought leaders who’ll be sharing market intelligence, the trends and technologies that are disrupting the sector on a global level, and contributing to the markets growth and ongoing success.”Conference topics include environmental and sustainability challenges and opportunities for the industry. Diversity, inclusion and representation will also be covered alongside the influencer economy and emerging trends in wellness and personal care. Kicking off day is ‘The Story of the Middle East: Health & Beauty in Sync’ with analysis and insight from Amna Abbas, Euromonitor International, while day two concludes with insight and intelligence updates on ‘Beauty and Personal Care Trends for 2024’ from Kinshen Chan, Mintel.Natural hair care pioneers and founders, Ellen Rucker Sellers and Ione Rucker Jamison, of Rucker Roots will be joined by Tamara Bakir, founder and CEO of US based Manifest Beauty and Aleena Khan, Co-Founder CTZN Cosmetics to explore ‘Diversity and Inclusion in Beauty: Facing challenges and embracing opportunities’ whilst Nidhima Kohli, founder of Beauty Matching Engine will be looking at ‘How to Leverage AI to Boost Business Growth’.Sustainability will also feature heavily among the topics, with input from an incredible number of fragrance and beauty industry heavyweights as they discuss ‘Building Sustainable Bridges in Perfumery: Grasse meets GCC for sourcing, production, and knowledge transfer,' in a panel that includes Valerie Lovisa, Consultant - Fragrance and Cosmetics at ABTYS; Emma Barber, Director at DGrade; Claire Lonvaud, Trainer at Cinquième Sens; Carole Biancalana, Fragrance Producer at Domaine De Manon; Julien Maubert, CSO of Robertet Group; Ali Junaid, Owner of Junaid Perfumes; and Xavier Blaizot, CEO of PCW France. Caroline Bassoni, Director of Regulatory Affairs at Cosmed will present ‘Going Green: What the EU's chemical strategy means to the beauty industry’, while the ‘Sustainable Innovation in the Perfume Industry’ panel features a diverse group of experts, including Valerie Lovisa, Consultant - Fragrance and Cosmetics at ABTYS; Umut Yildiz and Meriem Bennami, Dapy Paris; Loïc Bouet, Techniplast; Anisha Oberoi, Secret Skin; Amna Al Habtoor, Arcadia and Gaelle Doré, Centdegrés.The full Next in Beauty Conference agenda features an array of important industry sessions encompassing market intelligence, emerging trends, and revolutionary technologies reshaping the beauty sector on both a regional and global scale. As part of Beautyworld Middle East 2023, the three-day agenda will expose attendees to fresh viewpoints, new insights and advanced business strategies from a range of international trend analysts, key brand experts, educators and business leaders from around the world. Innovation, market trends and the Middle East’s business landscape for a booming beauty industry will be explored between 30th October and 1st November.The Next in Beauty Conference is one of several features taking place within this year’s Beautyworld Middle East event. Attendees with visitor tickets to the exhibition can attend the conference, as well as many other features, for no extra cost. Beautyworld Middle East 2023 promises an unparalleled opportunity to expand professional networks, discover new products and unlock the tremendous business potential in one of the world’s key trade hubs. Stay ahead of this dynamic and fast-evolving market on 30 October – 1 November to unlock a world of possibilities at Beautyworld Middle East 2023.