https://adgully.me/post/3989/admo-lifestyle-holding-expands-global-lifestyle-portfolio-with-em-sherif

ADMO Lifestyle Holding expands global lifestyle portfolio with Em Sherif

In a strategic move to further solidify its global lifestyle presence, ADMO Lifestyle Holding (ADMO), the joint venture between Alpha Dhabi Holding PJSC (ADX: ALPHADHABI) and Monterock International Limited, has announced its acquisition of a stake, pending regulatory approvals, in the distinguished Lebanese fine dining brand, Em Sherif. This transaction follows a strategic investment in 2022 from Turmeric Capital, the specialist investor in global consumer brands founded by former LVMH Asia Head Ravi Thakran.; Turmeric Capital will remain a shareholder post completion of the transaction. This acquisition underscores ADMO’s unwavering commitment to diversifying its luxury, lifestyle, F&B, and entertainment portfolio. Em Sherif, renowned for its elegant Lebanese Mediterranean cuisine, has established a significant presence in regions including the UAE, KSA, Kuwait, Cairo, Monaco at the Hotel De Paris, Qatar, and the iconic Harrods in London among many other cities. The brand, which epitomizes the rich culinary heritage of Lebanon, features prominent concepts such as Em Sherif Café, EM Sherif Restaurant, Em Sherif Sea Cafe, and the soon-to-launch Em Sherif Deli. Petros Stathis, Vice Chairman, ADMO, said: “This acquisition signifies more than just our vision of global expansion. By integrating Em Sherif into our portfolio, we’re not only diversifying but also emphasizing our dedication to fostering world-class lifestyle brands. Em Sherif, with its rich legacy and global acclaim, aligns seamlessly with our aspirations.” Dani Chakour, Chairman, Em Sherif, said: “Our partnership with ADMO marks a pivotal moment for Em Sherif. Leveraging the strengths of scaling luxury F&B brands, as we celebrate an important milestone in the wonderful journey of Em Sherif, we anticipate unprecedented growth. While we expand, our commitment to delivering the authentic essence of Lebanese hospitality remains unwavering. This collaboration promises to elevate the Em Sherif experience and broaden our global presence.”  Em Sherif, an acclaimed name in the culinary world, is charting an aggressive growth path with planned expansions in regions including the London, Greece, Paris, Casablanca, Marrakesh, Sao Paolo, Muscat and beyond. With trademarks registered in over 80 countries, the brand envisions inaugurating 68 outlets by 2027. Em Sherif’s expansion blueprint includes imminent openings in the GCC region. Currently operating 21 outlets through local operations in Lebanon and franchise partnerships, Em Sherif’s presence is felt in prestigious locations across the UAE, Saudi Arabia, Kuwait, Qatar, Monte-Carlo, London and more. Em Sherif’s prototype, ‘Em Sherif – Deli’, launched in Harrods London in January 2022, is poised for swift expansion across territories. The brand’s commitment to authenticity and excellence has garnered it numerous accolades, including a two-year consecutive ranking in the world’s 50 best restaurants MENA region, the “Art of Hospitality for Middle East & North Africa” award, and multiple recognitions as the best Lebanese Mediterranean restaurant in cities like Doha, Dubai, Abu Dhabi, and Lebanon. This acquisition aligns with the UAE’s national tourism strategy, aiming to attract 40 million hotel guests by 2031 and secure Dh100 billion in tourism investments. As ADMO’s third deal since being established in 2022, this acquisition underscores the venture’s commitment to scaling its platform and integrating new brands.  ADMO seeks to explore a myriad of opportunities in the F&B sector, aspiring to be the partner of choice for leading lifestyle and F&B brands. This venture is a testament to their commitment to creating a world-leading platform of lifestyle, luxury, hospitality, and entertainment brands. 
https://adgully.me/post/3920/admo-lifestyle-holding-to-acquire-ce-la-vi

ADMO Lifestyle Holding to acquire CE LA VI

ADMO, the joint venture between Alpha Dhabi Holding PJSC (ADX: ALPHADHABI) and Monterock International Limited, today announced that it has signed a definitive agreement to acquire rapidly growing luxury lifestyle group, CE LA VI. This strategic move signifies ADMO’s accelerated efforts in building a diverse portfolio of luxury, lifestyle, F&B, and entertainment brands, significantly expanding its global lifestyle presence to the east. CE LA VI, which translates to “This is Life” in French, first opened its doors in Southeast Asia. Drawing inspiration from the region’s rich artistic heritage, the brand is deeply rooted in the artistic influences of Southeast Asia’s art, carvings, paintings, and temples. It has expanded over the years and now has a presence in gateway cities such as Singapore, Dubai, Tokyo, and Taipei, with its unique multi-concept dining and entertainment offerings in iconic venues continuing to attract guests from across the world who seek spectacular and unforgettable experiences. In 2022, ADMO was unveiled, aiming to curate a portfolio of premier luxury and lifestyle brands, with the acquisition of Nammos Group. Both entities remain committed to exploring global investment opportunities, with ambitions to establish a leading platform of lifestyle, luxury, hospitality, and entertainment projects. Petros Stathis, Vice Chairman, ADMO, said: “This acquisition is not just a strategic move to expand globally, but a bold statement of our vision and pace to identify and invest in brands that have a distinct market presence and transform them into world leading brands. ADMO is proceeding with utmost speed and enthusiasm, forging a robust platform of luxury, lifestyle, F&B, and entertainment brands. This acquisition not only expands ADMO’s global lifestyle presence to the east but also underscores our focus on building and nurturing a portfolio of world-dominating lifestyle brands. CE LA VI, with its unique brand essence and significant presence in key global markets, is a testament to our commitment and a valuable addition to our ever-evolving portfolio.” This acquisition aligns with the UAE’s national tourism strategy, aiming to attract 40 million hotel guests by 2031 and secure Dh100 billion in tourism investments. As ADMO’s latest deal, it underscores the venture’s commitment to scaling its platform and integrating new brands. At the heart of CE LA VI’s offerings are its Restaurants, Asian culinary havens that are among the region’s premier dining destinations. Complementing the dining experiences at the Restaurants are CE LA VI’s Skybars, epitomes of luxury and indulgence that treat visitors to breathtaking views and exotic Asian flavors, and Club Lounges, which are renowned for emanating the energy of both resident and internationally acclaimed DJs. These lounges have also become synonymous with marquee events such as electrifying Grand Prix Nights organized around Formula 1 races in their vicinity and festive New Year’s Eve parties heralding new beginnings. These offerings bear testament to CE LA VI’s commitment to curating experiences that are eagerly anticipated and remembered long after the last song fades.