https://adgully.me/post/4701/aws-announces-amazon-q-to-reimagine-the-future-of-work

AWS announces Amazon Q to reimagine the future of work

At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced Amazon Q, a new type of generative artificial intelligence-(AI) powered assistant that is specifically for work and can be tailored to a customer’s business. Customers can get fast, relevant answers to pressing questions, generate content, and take actions—all informed by a customer’s information repositories, code, and enterprise systems.Providing information and advice to employees to streamline tasks, Amazon Q can accelerate decision making and problem solving, and help spark creativity and innovation at work. Designed to meet enterprise customers’ stringent requirements, Amazon Q can personalize its interactions to each individual user based on an organization’s existing identities, roles, and permissions. Additionally, Amazon Q never uses business customers’ content to train its underlying models.“Generative AI has the potential to spur a technological shift that will reshape how people do everything from searching for information and exploring new ideas to writing and building applications,” said Dr. Swami Sivasubramanian, vice president of Data and Artificial Intelligence. “AWS is helping customers harness generative AI with solutions at all three layers of the stack, including purpose-built infrastructure, tools, and applications. Amazon Q builds on AWS’s history of taking complex, expensive technologies and making them accessible to customers of all sizes and technical abilities, with a data first approach and enterprise-grade security and privacy built-in from the start.Generative AI chat applications have captured the public’s imagination and helped people understand what is possible, but there are still barriers that prevent people from using these solutions at work. Specifically, these chat applications do not know an organization’s business, data, customers, operations, or employees—the work they do, who they interact with, what information they use, and what they can access.Trained on 17 years of AWS knowledge and experience, Amazon Q transforms the way developers and IT professionals build, deploy, and operate applications and workloads on AWS. Customers can access Amazon Q through a conversational interface from the AWS Management Console, documentation pages, their IDE, and over Slack or other third-party chat apps.Amazon Q is an expert on patterns in the AWS Well-Architected Framework, best practices, documentation, and solution implementations, making it easier for customers to explore new services and capabilities, get started faster, learn unfamiliar technologies, architect solutions, troubleshoot, upgrade applications, and more.Amazon Q is an expert on a customer’s businessOrganizations are sitting on vast amounts of information spread across multiple documents, systems, and applications. From finance and human resources to marketing and sales, employees across every organization collectively spend hours every week searching internal sources for information, piecing together analyses, writing reports, building presentations, or adapting content for different customers or audiences. Generative AI can help solve these challenges, but the general-purpose solutions available today are not connected to internal resources and do not understand a company’s existing identities, roles, and permissions to determine which resources an employee should have access to for their work.Above all, Amazon Q provides answers and insights that are accurate and faithful to the source material and knowledge a customer provides it, and customers can use additional administrative controls to block entire topics and filter both questions and finalized answers using keywords. Administrators can also limit certain responses to specific employees or data sources.Amazon Q provides generative AI-powered assistance across Amazon QuickSight, Amazon Connect, and AWS Supply ChainWhile many use cases and industries will benefit from the transformative potential of generative AI, the solutions available today are often generic and do not have the specific context needed to carry out domain-specific tasks.Amazon Q is available to customers in preview, with Amazon Q in Connect generally available and Amazon Q in AWS Supply Chain coming soon. To learn more about Amazon Q, visit aws.amazon.com/q.
https://adgully.me/post/4652/thinkanalytics-achieves-aws-advertising-and-marketing-technology-competency

ThinkAnalytics achieves AWS Advertising and Marketing Technology Competency

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognizes ThinkAnalytics for its expertise in providing customers with both professional services and software solutions that empower advertisers and marketers to reinvent workloads with solutions that offer improved targeted advertising for cross-platform TV that leverages real-time first-party viewing data, creating content-based behavioral audiences at scale.  Operators and advertisers are often limited by only having a thin layer of first-party data and are dependent on third-party data with accuracy risks such as recency and claimed but not actual behavior. ThinkAdvertising enables TV and OTT providers to target audience segments previously only available in digital and transforms their first-party data into valuable audience segments, while also helping to identify valuable inventory and minimize wastage. AWS Clean Rooms enable the activation of these audience segments by facilitating collaboration between partners in a secure environment without sharing the raw data, protecting the underlying data with a broad set of privacy-enhancing controls.  As advertisers and marketers look to leverage the cloud to innovate and achieve digital transformation, they are increasingly in need of partners with services and solutions that are purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide these customers – including advertising agencies, marketers, publishers, advertising and marketing technology providers, and analytics service providers – with AWS-validated solutions and services, helping to accelerate their transformation. Achieving the AWS Advertising and Marketing Technology Competency differentiates ThinkAnalytics in the AWS Partner Network (APN) with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry.   To achieve the AWS Advertising and Marketing Technology Competency, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.   “ThinkAnalytics is proud to achieve the AWS Advertising and Marketing Technology Competency,” said Peter Docherty, Founder and CTO. “We are dedicated to helping our customers create greater advertising engagement and value in cross-platform TV.  By leveraging the agility, breadth of services, and pace of innovation that AWS provides, we’re able to harness the potential of our customers' first-party data and create cross-media audience segments in real-time, unlocking their revenue potential with advanced addressability in cross-platform TV advertising.”   By delivering real-time audience segments that harness first-party real-time behavioral changes and engagement, brands are able to engage audiences when they are most receptive and drive higher results.  AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, theAWS Competency Program helps customers identify validated AWS Partner solutions and services for specific industry use cases. 
https://adgully.me/post/4654/aws-recognizes-bespin-global-mea-as-system-integrator-partner-of-the-year

AWS Recognizes Bespin Global MEA as ‘System Integrator Partner of The Year’

Amazon Web Services, Inc. (AWS), an Amazon.com company, today announced the 2023 UAE AWS Partner Award winners, recognizing leaders who are vital in helping customers drive innovation and build solutions on AWS.The 2023 System Integrator Partner of the Year Award for the Middle East & North Africa went to Bespin Global MEA, a leading cloud consultancy and management firm, acknowledging the e& enterprise company as a top AWS Partner in demonstrating remarkable results for customers, supporting clients through large-scale cloud migrations to scale business, upskilling employees to deepen digital transformation, and helping customers seize opportunities and unlock benefits of the AWS Cloud platform.The AWS Partner Awards recognizes its top partners and rising stars of the year whose business models have embraced specialization, innovation, collaboration, and continuing to evolve and thrive on AWS while working with their customers. The award also recognizes its partners that have provided significant contributions to revenue-launched opportunities, net-new certified individuals, and AWS designations earned.Earlier this year, Bespin Global MEA entered into a joint venture with e& enterprise, enriching its service portfolio and expanding its share in the Middle East, Turkey, Africa, and Pakistan (METAP) markets. By utilizing the capabilities of both companies, Bespin Global MEA offers a wealth of experience in managing mission-critical systems and providing guidance to clients to launch innovative digital services, improve their competitive edge, and elevate customer experiences.“The award underscores not just our technical prowess in delivering top-notch solutions but also serves as a testament to how Bespin Global is supporting customers in utilizing the AWS Cloud to drive innovation, improve efficiency, and achieve tangible business results,” said Miguel Angel Villalonga, CEO, e& Enterprise Cloud. "AWS experts have recognized that our new facilities clearly demonstrate Bespin Global MEA’s advancements in transforming the UAE’s digitalization journey, which is in line with our ambition to promote innovation through developing cutting-edge cloud solutions." The AWS Partner Network (APN), is a global partner programme, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes Independent Software Vendors (ISVs) and Systems Integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months. Bespin Global MEA, in the past year, opened its new headquarters in Abu Dhabi featuring a Cloud Operations Centre and an all-new Bespin Global Training Academy. Through its ‘first-of-its-kind’ automated Cloud Operations Centre, Bespin Global MEA provides 24/7 customer service, thus, helping customers navigate the region’s nascent cloud security landscape. Meanwhile, Bespin Global Training Academy integrates outcome-driven courses, hands-on laboratories, and performance-based tests to assess, train, and validate competency and skills using technologies provided by the company.“System integrators serve as a catalyst, driving enterprises to unlock the full spectrum of progressive business value from AWS's extensive array of services. We are proud to have developed a broad portfolio of capabilities on AWS to assist our customers scale at speed all while enhancing cost efficiency,” said Mouteih Chaglil, CEO of Bespin Global Middle East and Africa.Bespin Global MEA, a pioneer APN member since 2016, has been awarded the prestigious Premier Tier Partner status, AWS MENA Partner of the Year 2022, in addition to the distinguished title of AWS DevOps Partner of the Year in 2020 and 2021. 
https://adgully.me/post/4350/amazon-trains-massive-ai-model-olympus-to-rival-openai-alphabet

Amazon trains massive AI model 'Olympus' to rival OpenAI, Alphabet

Amazon has formed a dedicated team to train a massive AI model called "Olympus," according to a Reuters report.Amazon is making a significant financial investment in this large language model (LLM) with the hope that it can compete with leading models developed by OpenAI and Alphabet, according to insider information.The "Olympus" model is said to possess a staggering 2 trillion parameters, potentially making it one of the largest models under development. In comparison, OpenAI's renowned GPT-4 model is reported to have one trillion parameters.Rohit Prasad, the former head of Alexa, is leading the team responsible for "Olympus" and now reports directly to CEO Andy Jassy. In his role as the head scientist for general artificial intelligence (AGI) at Amazon, Prasad has brought in researchers who were previously engaged with Alexa AI and the Amazon science team to collaborate on model training, thus consolidating AI efforts across the company with dedicated resources.Already Amazon has trained smaller models, such as Titan, and has also established partnerships with AI model startups like Anthropic and AI21 Labs, making these models available to users of Amazon Web Services (AWS).The insiders indicate that there is no specific timeline for the release of the new model.LLMs serve as the foundational technology for AI tools that learn from extensive datasets to generate responses akin to those of humans. Training larger AI models is a costly endeavor due to the substantial computing power required. In an earnings call in April, Amazon executives expressed their intention to increase investments in LLMs and generative AI while reducing expenditures in their retail business related to fulfillment and transportation.