Citi appoints Maria Ivanova as Citi Country Officer for the UAE

 Citi announced the recent appointment of Maria Ivanova as Citi Country Officer (CCO) for the United Arab Emirates. Maria will also assume the role of the Senior Executive Officer for Citibank NA DIFC, Citibank NA ADGM and Citigroup Global Markets Limited, DIFC branch.As CCO UAE, Maria will oversee all Citi’s businesses and operations across all the legal entities based in the UAE. She will work closely with the UAE management team and with Shamsa Al-Falasi, CEO of Citibank, N.A. UAE Onshore Branch to drive a client-centric growth strategy in the market while maintaining a robust control environment.Maria joined Citi in 1996 as a Corporate Banking Relationship Manager. Throughout her career, she has held various leadership roles including in Trade Finance and the Global Subsidiaries Group. Prior to assuming this current role, Maria was the Chief Operating Officer in Citi Russia and has served up till recently as Citi Country Officer for Russia.Commenting on her new role, Maria said: "I am delighted to lead our bank in the UAE and work together with our seasoned team of bankers on the ground to drive growth and success. With a full suite of banking and wealth management services, UAE is one of the flagship franchises for Citi globally, and I am looking forward to furthering our growth strategy and delivering the highest standards of products and services to our clients."In this new role, Maria’s remit extends to working closely with the Middle East & Africa (MEA) cluster leadership team to continue to develop and grow the businesses operating in the UAE, serving the rest of the MEA cluster. Ebru Pakcan, Cluster and Banking Head for the Middle East & Africa said, "We are pleased that Maria has assumed the responsibility of driving our business in the UAE. Maria has a strong track record of developing and implementing business strategy, consistent delivery of financial performance and a client-centric mindset. Her wealth of experience will be fully leveraged to tap growth opportunities in the UAE.”The UAE serves as the regional hub for Citi’s Middle East & Africa Cluster covering 29 markets. Citi UAE offers a full spectrum of financial services including Corporate & Investment Banking, Capital Markets, Sales & Trading, Transactions Services, Private Banking and Commercial Banking. In addition, it serves as one of Citi’s four global Wealth Management centers and continues to be a major player in local consumer services. appoints Pavlina Zinonos as Senior Customer Support Manager, the global FinTech and financial services provider, has today announced appointing Ms. Pavlina Zinonos as Senior Customer Support Manager, which demonstrates the global multi-asset broker’s commitment to providing excellent assistance to its clients and partners.Pavlina Zinonos is a seasoned professional known for her consistent performance throughout her career. With more than 15 years of industry experience, she brings her wealth of expertise to this vital role.Her deep industry knowledge and proven track record make her the ideal choice to lead the customer support operations at multi-award winning broker.Pavlina is excited about her role at and has stated her commitment to adding value to the company."I'm thrilled to be a part of the XS Group, an organization that shares my values of transparency and excellence in customer support. I see a strong alignment between my personal values and's mission to provide exceptional service and support to our clients. I look forward to working closely with the team and contributing to the company's commitment to delivering outstanding customer experiences."As the newly appointed Senior Customer Support Manager, Pavlina will lead and manage a team of dedicated professionals responsible for providing top-notch customer support.Her collaborative approach will strengthen relationships between various departments, ensuring that clients enjoy seamless interactions and top-tier service. Under her leadership, is well positioned to continue its success, achieving new milestones in client satisfaction and support.Mr. Wael Hammad, Chief Commercial Officer (CCO) at, expressed his excitement about the appointment of Pavlina Zinonos."We are proud to appoint Pavlina Zinonos as our Senior Customer Support Manager. With her extensive industry knowledge and an impressive career history, we are confident that Pavlina will bring fresh perspectives and innovative ideas to our customer support operations. We eagerly anticipate working closely with her to elevate our service quality and ensure our clients receive the best support possible."In this appointment, reinforces its unwavering commitment to enhancing the client experience and strengthening the company's dedication to transparency and excellence in customer support. As Pavlina Zinonos takes the helm as the Senior Customer Support Manager, the future promises a continued focus on delivering exceptional value to clients and achieving even greater levels of customer satisfaction. looks forward to the positive impact Pavlina will bring to the team and the outstanding support she will provide to clients worldwide.

Bureau Beatrice launches its ‘Show Division’ and gears up for global expansion

 BUREAU BÉATRICE, the luxury creative technology company that is redefining the experiential landscape, is launching its Show Division. Founded by two creative mavericks Kevin Alderweireldt (CEO) and Jon S Maloy (Chief Creative Officer), BUREAU BÉATRICE is making waves in the industry with its extraordinary growth and ground-breaking innovations. BUREAU BÉATRICE’s growth is not just in numbers but also in its creative and technological capabilities. The expansion of its creative technology team has allowed the company to develop proprietary programs for live content generation, pushing the boundaries of experiential marketing. The new Show Division allows the business to take its offering for clients one step further, into physical events and shows. Under the guidance of CCO Jon S. Maloy the division strategically identifies and handpicks key moments and significant activities where the division's expertise can be deployed across the region and around the world, depending on requests from partners who are seeking creative prowess. The most recent example of its Show Division can be seen in the current Formula 1 racing championship; BUREAU BÉATRICE is currently traveling the world with its client Aramco executing a VIP mixed reality experience in each F1 host city.  What also sets BUREAU BÉATRICE apart is its global approach to talent acquisition. To support executing quality-focused campaigns, the company has strategically hired top-flight professionals to join its ‘Show Division’; it boasts a team with experience from iconic names such as Disney, Pixar, Ubisoft, and some of the world's leading video game studios. From its humble beginnings with just six team members in December 2022, the company has expanded exponentially, now boasting a diverse team of 32 creative and technological professionals, revolutionizing the creative landscape. In a short span, BUREAU BÉATRICE has executed campaigns in over 30 countries across the US, Europe, Asia, and the Middle East, cementing its position as a global creative force. As part of its expansion strategy, the company has recently established a larger office in Dubai’s Design District, and opened a representation office in Paris, focusing on strengthening ties with luxury brands, their core clients. Building on recent successes and fuelled by unwavering passion, BUREAU BÉATRICE is poised to expand further into the Middle East and the Far East. The company’s upcoming plans include opening an office in Singapore and launching a state-of-the-art 3D VFX Studio in Asia.  Kevin Alderweireldt, Co-Founder and CEO of BUREAU BÉATRICE, commented on this remarkable journey, saying, "At BUREAU BÉATRICE, we are constantly inspired to push creative boundaries and surprise our clients with concepts that they may have never thought of. We believe that culture is the lifeblood of our organization, and that people excel when they're passionate about what they do. Our success in executing coveted campaigns and clients isn't solely attributed to my co-founder Jon and me; it's a testament to our esteemed team members who collaborate to turn dreams into reality. Our ability to be innovative is stronger than before, and our dedication to producing high-quality work remains steadfast. We ensure our clients receive nothing less than a masterpiece of luxury. "With the launch of our new Show Division, we ensure the concept is executed with our team overseeing every inch and detail, from beginning to end. This allows us to maintain control of the quality and the narrative of the content we create. Whether it's a bespoke event for a luxury fashion brand, an immersive experience for a watch brand, or an unforgettable showcase for a global event, we have unlocked the true potential of immersive experiences. We have successfully blended creativity and technology, with a primary emphasis on prioritizing creativity, while utilizing technology as a means to harness the innate creative brilliance within us as humans," he added. BUREAU BÉATRICE has consistently demonstrated its prowess in delivering impactful and innovative campaigns across a range of industries. One of the company's standout achievements includes a whimsical Ramadan campaign with CHAUMET, featuring 82 screens in Riyadh Boulevard Park in Saudi Arabia, witnessed by 100,000 spectators. BUREAU BÉATRICE also played a pivotal role in the launch of Palm Jebel Ali, a landmark project by Nakheel Properties, which included a magnificent show for His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Their work on the ‘Tiffany & Co. - Follow the Bird’ campaign, (a world first for the brand) showcased their ability to create immersive and visually captivating experiences for luxury brands, effectively drawing customers into the world of Tiffany. Similarly, their ‘Richard Mille Art in the Gulf’ project demonstrated their expertise in blending art and luxury, offering a unique perspective on Richard Mille's products.  BUREAU BÉATRICE’s growth and dedication to creativity and innovation have solidified its position as a global leader in the creative technology industry. With a team of trailblazers, they continue to craft exceptional experiences that resonate with audiences worldwide. With a belief that creativity comes first and technology second, BUREAU BÉATRICE is committed to discovering novel, innovative, and creative approaches that redefine experiential moments that enhance the interaction between brands and their audience - all while looking through the lens of luxury. For the Co-Founders of BUREAU BÉATRICE, luxury is not just a fleeting concept, but a living, breathing culture that surrounds us. It's a culture that is in a constant state of evolution, adapting to the changing world, that will be seen in the history books for the years to come.