MCN appoints Lizzie Dewhurst as Chief Communications Officer

MCN, a part of IPG, has appointed Lizzie Dewhurst as their new Chief Communications Officer. Dewhurst, formerly the Head of International Communications & PR at Publicis Groupe, will join MCN's leadership team, reporting directly to Ghassan Harfouche, Group CEO MCN MENAT and President McCann Worldgroup APAC.In her new role, Dewhurst will oversee the brand profile, reputation management, and marketing efforts for MCN and its extensive portfolio of agencies. This includes well-known entities such as McCann Worldgroup and IPG Mediabrands, along with several others including FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth//McCann, Jack Morton, Octagon, and Current Global.MCN operates in 11 markets in MENAT and boasts approximately 2,000 employees. Their agency brands offer integrated marketing solutions aimed at fostering enduring brands and driving business growth for their clients.Dewhurst brings a wealth of experience from her tenure at Publicis Groupe, where she played a pivotal role in overseeing international corporate communications, media relations, executive profiles, crisis management, and reputation management. Her contributions were instrumental in Publicis Groupe's recognition, including being named Ad Age’s Holding Company of the Year (2022) and Adweek’s international agency of the year (2021). Notably, her involvement in initiatives such as the launch of Working with Cancer earned accolades like the Health Grand Prix Lion (2023).With a background spanning the US, Europe, and the Middle East, Dewhurst leverages her international experience gained from leadership roles at renowned agencies like Publicis Worldwide, Leo Burnett, and Saatchi + Saatchi. Additionally, she has contributed to global communications teams at TBWA\Worldwide and AKQA. Dewhurst's expertise extends to judging PR categories at industry award shows and serving as a guest lecturer at universities.Ghassan Harfouche expressed his enthusiasm about Dewhurst's appointment, citing her extensive multinational communications experience across agencies, holding companies, and brands. He believes that her addition will bring added value to MCN's agencies and clients, further enhancing their strategic communications efforts.

FP7McCann promotes Sondos Effat to Managing Director

FP7McCann, the leading creative agency in Egypt, has announced the promotion of Sondos Effat to the position of Managing Director.With an illustrious 14-year tenure at FP7McCann Cairo, Sondos has consistently demonstrated exceptional leadership and strategic prowess.Sahar Zoghby, CEO of MCN Cairo, says: “Sondos Effat’s journey within FP7McCann Cairo has been marked by outstanding achievements and a steadfast commitment to excellence. Having excelled in various roles within Account Management, she ascended to the role of General Manager five years ago, where her strategic acumen and business leadership skills shone brightly. Her ability to navigate client relationships seamlessly and build secure connections has positioned her as a notable figure in the Egyptian advertising industry.”Tarek Mikans, CEO, FP7McCann MENAT, said: “Throughout her career, Sondos has earned the trust of both the strategy and creative communities, solidifying her reputation as a respected and influential professional. Her promotion to Managing Director is a testament to her dedication, expertise, and significant contributions to the agency’s success. FP7McCann Cairois poised for continued success under Sondos Effat’s leadership, and her promotion marks a significant milestone in the agency’s journey”Sondos Effat said: “I eagerly anticipate leading the next chapter of the FP7McCann Cairo story, creating more history with the strongest team in Egypt.”

MCN and its agencies across the region achieve Great Place to Work certification

MCN (Middle East Communications Network), along with all its agencies in the UAE, Qatar, and Egypt, proudly announce its continued recognition as a Great Place to Work® for the year 2024. This prestigious certification, awarded by the Great Place to Work (GPTW) organization, reaffirms MCN's commitment to fostering a positive and thriving workplace environment, marking a new standard for excellence in the industry.The extensive analysis conducted by Great Place to Work® Middle East, based on direct feedback from employees through an anonymous survey, highlights MCN's dedication to providing an outstanding working experience. This distinction is a collective achievement of the entire MCN community, which includes the following agencies: FP7McCann, Momentum, McCann Health, MRM, Mullenlowe, UM, Magna, KINESSO, Initiative, Weber Shandwick, Jack Morton, Commonwealth//McCann. MCN's success in achieving the Great Place to Work certification solidifies its position as a leader in employee satisfaction and as an employer of choice."We are incredibly proud of this unprecedented collective achievement in the UAE, Egypt and Qatar. This recognition is truly special; it resonates with the voices, votes, and sentiments of our exceptional teams. It is a testament to the passion and unity of our MCN family and the love people have for each other and for working together." Said Ricarda Ruecker, Chief Talent Officer, MCN.MCN looks forward to continuing its journey of fostering an exceptional workplace culture and is committed to annually renew the Great Place to Work certification and expand it to additional countries.

FP7McCann appoints Tarek Ali Ahmad as Managing Director

FP7McCann is pleased to announce the appointment of Tarek Ali Ahmad as the Managing Director for its Dubai branch, effective immediately. Tarek will succeed Jon Marchant, who will leave the agency on November 30th after an impressive 15 years with McCann, six of which he served with FP7McCann in Dubai, to pursue a new role at Memac Ogilvy.  Tarek Ali Ahmad's remarkable journey in the advertising industry began as a rising star at J. Walter Thompson in 2000. His professional journey led him to FP7McCann Dubai in 2006, where he was enlisted to spearhead the Coca-Cola account, overseeing multiple brands across the Middle East and North Africa. During his 14-year tenure at FP7McCann, Tarek has remained focused on setting new industry standards in the creative world and leading a team of innovative thinkers who have won impressive accounts, awards, and recognition for the agency in Dubai and beyond.  Tarek Miknas, CEO of FP7McCann MENAT, said, "Tarek Ali Ahmad has been marked for this role over three years ago when he was promoted to General Manager and Head of Business Leadership. In the three years, he has been actively and intimately involved in the operation on all levels, allowing for a smooth and natural transition and evolution. He is no stranger to the industry, and he is no stranger to our talent, clients and partners. I have the utmost faith in Tarek's ability to take the agency to unprecedented heights."  Tarek Ali Ahmad commented, "It's a great honor to step into the role of Managing Director at FP7/McCann Dubai. Having spent over a decade with the agency, this reflects my deep respect and loyalty to our talented team and valued partners. I'm immensely grateful for Tarek Miknas' trust in my abilities, and I'm excited to continue the journey of success at FP7/McCann Dubai. I look forward to building on our legacy of creativity and innovation and further strengthening our relationships with our partners as we embark on this new chapter together".

FP7McCann wins big at the Loeries Festival

FP7McCann has announced its remarkable success at the 45th annual Loeries Advertising Awards, held in Cape Town last week. This momentous occasion not only marks the 45th anniversary of the esteemed event but also underscores a triumphant year for FP7McCann, solidifying its position as a global creative leader.In a display of creative excellence, FP7McCann secured an impressive array of accolades, including 2 Gold Awards, 2 Silver Awards, 3 Bronze Awards, and the prestigious Grand Prix. These accolades were spread across diverse brands and categories, further reinforcing the agency's reputation as an industry powerhouse, both regionally and on the international stage.As the premier award in Africa and the Middle East recognizing and celebrating outstanding achievements in the advertising and brand communication industry, a Loerie award stands as the highest honor for innovation and creativity in our region.Tarek Miknas, CEO of FP7McCann MENAT, commented, “Being rewarded and recognized for creativity at the Loeries is the result of strong and quality relationships nurtured by both agency and client. It gives me great pleasure to see ideas that have produced significant results be equally valued for their originality and creativity.”Federico Fanti, Chief Creative Officer of FP7McCann, said "This victory is a validation of the outstanding creativity of our agency and of our region. We are extremely grateful to Babyshop, Heinz, The Clooney Foundation for Justice and The Testicular Cancer Society for their bravery and their trust in our creative acumen."FP7McCann's triumphant performance at the 45th Loeries Festival underscores its unwavering commitment to pushing creative boundaries and delivering excellence to clients, setting the stage for a promising future of innovative endeavours and continued success.