DCT – Abu Dhabi showcases new destination campaign at World Travel Market 2022

Adgully Bureau | | Reading Time: 3:15 minutes

Experience Abu Dhabi, Find Your Pace will feature at World Travel Market (WTM), welcoming visitors and bringing the destination to life alongside 36 stakeholders and partners, from 7–9 November.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) will sign a number of strategic partnerships during WTM, and delegates will have the opportunity to maximise their business potential by meeting partnering hotels and attractions.

Visitors can unwind and enjoy Abu Dhabi’s living culture, with a celebration of Emirati craftsmanship at the House of Artisans zone, including a perfumery experience that introduces visitors to the fragrances of the emirate. There is also traditional Arabic coffee in the Bait Al Gahwa zone and the Abu Dhabi Senses Journey at the stand’s Cultural zone.

Abu Dhabi will enable WTM visitors to experience the top sites and attractions throughout Yas Island, Saadiyat Island, Al Ain, Al Dhafra region and beyond. Attendees will experience how Abu Dhabi offers something for every visitor, available 365 days a year, at your own pace – with rich cultural history, natural beaches, unrivalled family fun and world-class sports offerings.

Enriching destination experiences that excite, inspire and restore are showcased within an immersive stand experience that will host Q&As with global sports partners, including Manchester City and the UFC – with a special guest appearance from Batman, courtesy of Warner Bros. World™ Abu Dhabi.

Also on display, Abu Dhabi Calendar has partnered with the world’s best artists, entertainers and sports franchises for a 2022/2023 winter season to remember. Events range from live concerts with international stars Sting and Andrea Bocelli, as well as urban music festival Wireless, making its Abu Dhabi debut in March 2023.

Other exciting events in Abu Dhabi Calendar include Disney’s The Lion King, as seen on Broadway and now making its debut in the Middle East, as well as Abu Dhabi Culinary Season – the emirate’s annual celebration of food. This all follows the first NBA Abu Dhabi Games which took place in October this year, followed by the return of Abu Dhabi Showdown Week, in partnership with the UFC.