Burson announces Laura Anderson as Americas Technology Chair

Adgully Bureau |

Burson, the soon-to-be launched $1 billion PR firm formed by the merger of BCW and Hill & Knowlton, has appointed Laura Anderson as Chair of Technology for the Americas. Anderson brings over 25 years of experience in communications, having held leadership positions at companies like Google's DeepMind, Silver Lake, and Intel (where she spent nearly two decades, including two years as VP and GM of global communications).

Anderson will officially begin her role on July 1st, coinciding with Burson's launch. In the interim, she will work with BCW starting April 22nd.

"Laura's extensive experience positions her perfectly to lead our Americas technology practice," said Kristine Boyden, CEO of BCW Americas (and future CEO of Burson). "Her deep understanding of the tech industry, from navigating policy issues to driving innovation, will be invaluable to our clients."

Boyden continued, praising Anderson's ability to guide tech brands through challenges and build strong reputations. This expertise, Boyden believes, will benefit both Burson's regional and global technology clients.