Abercrombie & Fitch debuts first-ever logo adaptation with Middle East exclusive

Adgully Bureau |

Abercrombie & Fitch, a leading global specialty retailer, has launched an exclusive Middle East collection featuring its iconic logo in Arabic, adapted for the first time in the brand’s history. Available in all 12 Middle Eastern stores, the move highlights Abercrombie & Fitch’s dedication to creating collections that resonate with customers in the region.

The range, which will be available indefinitely in the UAE, Saudi Arabia, Qatar and Kuwait, includes menswear and womenswear pieces designed to blend style with comfort, offering a contemporary twist on casual wear. For men, the collection features sweatpants, hoodies, and t-shirts, while women can enjoy hoodies and sweatpants, all crafted with meticulous attention to detail and quality.

In keeping with the region's climate, the collection is made with lightweight terry fabrication for sweatshirts and sweatpants, ensuring optimal comfort even in warm weather. The oversized fits add a modern flair to the classic designs, while premium cotton fabrication elevates the t-shirts to a new level of luxury.

Men’s collection preview:

  • MW French Terry Popover – Black
  • MW French Terry Popover - White
  • MW French Terry Relaxed Jogger - Black
  • MW Premium Polished Tee – Black
  • MW Premium Polished Tee - White 2

Women’s collection preview:

  • WW French Terry Sunday Full-Zip – Black
  • WW French Terry Sunday Full-Zip – Grey
  • WW French Terry Sunday Sweatpant - Grey
  • WW French Terry Sunday Full-Zip - White
  • WW French Terry Sunday Sweatpant - White

The permanent casual wear range complements Abercrombie & Fitch’s recent launch of its first Ramadan collection, which features versatile looks suitable for all occasions during the holy month and Eid. The collection includes relaxed linen co-ord sets perfect for moments at home during fasting and elegant ensembles suitable for family gatherings.

The exclusive Abercrombie & Fitch collections are available in all stores across the region.