Chery debuts in the UAE with flagship Sharjah showroom

Adgully Bureau |

Chery, in collaboration with AW Rostamani, has launched its inaugural showroom in the UAE, seizing the opportunity presented by the Ramadan season to enhance customer satisfaction. Positioned on the vibrant Sheikh Mohammed Bin Zayed Road in Sharjah, the showroom introduces a comprehensive selection of cutting-edge, environmentally friendly automotive solutions. Chery UAE is rolling out enticing promotions aimed at enriching the customer journey and inviting patrons to explore its cutting-edge establishment.

The introduction of Chery into the Emirates signifies the culmination of a strategic partnership between Chery UAE and AW Rostamani, renowned for their commitment to innovation, excellence, and customer-centric principles. This alliance presents Emirati clientele with an array of exceptional vehicles, including the TIGGO 8 PRO MAX, TIGGO 8 PRO PLUG-IN HYBRID, and TIGGO 7 PRO MAX, all available as part of the latest Ramadan package.

Michel Ayat, CEO of AWR Automotive Group, emphasized the significance of this collaboration, stating, "The partnership between Chery UAE and AW Rostamani Group underscores our shared dedication to advancing automotive retail standards. This marks a pivotal moment in our journey, reaffirming our commitment to elevating consumer choices while prioritizing sustainability goals. The evolution of automotive excellence takes center stage in Sharjah."

Zaher Sabbagh, Director of Chery UAE, expressed enthusiasm about Chery's debut in the UAE market: "We are excited to introduce Chery to Emirati consumers. Our vehicles epitomize a fusion of luxury, sustainability, and innovation, tailored to meet diverse customer preferences. This milestone underscores our ongoing commitment to carving a niche in this market."

The Sharjah showroom boasts an impressive display of seven vehicles, including the aforementioned models, offering visitors an immersive experience of Chery's advanced technology and design. Complementing the remarkable vehicle lineup, the showroom features a comprehensive service facility, ensuring exceptional care for Chery customers throughout their ownership journey.

The 'Triple 6' Ramadan campaign for Chery’s TIGGO models encompasses a six-year service package, six years of warranty coverage, and a six-month payment deferment, enabling customers to drive off with the first installment due after six months.

Chery UAE's dedication to innovative sustainability and environmental consciousness is exemplified by the TIGGO 8 PRO PLUG-IN HYBRID, showcasing eco-friendly driving technology. This model offers advanced features such as a 540 HD camera, Voice Control, Massage Seat, and Double Silent Glass.

The popular TIGGO 8 PRO MAX features luxurious amenities like The Queen's passenger seat, 10 Sony Speakers, Heads-Up Display, 9 airbags, 16 Advanced Driver Assistance Systems (ADAS) functions, and an electronic step pedal. Meanwhile, the TIGGO 7 PRO MAX offers 14 ADAS functions, 8 Sony Speakers, 360 HD camera, Voice Control, 50W Fast Wireless Charger, and an illuminated rack light.

Chery's entry into the Emirati market underscores the country's embrace of quality Chinese products and the shift towards future-oriented mobility solutions. In collaboration with AW Rostamani, Chery UAE is poised to enrich the automotive landscape with a diverse range of vehicles catering to various customer segments.