Media.Monks, Qiddiya showcase social-first launch strategy at Dubai Lynx

Adgully Bureau |

Media.Monks, a leading creative agency, and Qiddiya, the new entertainment, sports, and culture brand in Saudi Arabia, are joining forces at this year's Dubai Lynx International Festival of Creativity.

Media.Monks and Qiddiya will share the story behind Qiddiya's social media-first launch strategy, highlighting their innovative approach to defining and promoting the brand.

Laila Al Omran, Senior Marketing Manager at Qiddiya, and Mitch Williams, Head of Social Media MEA at Media.Monks, will present their collaboration, discussing the strategy, challenges overcome, and achievements attained during the launch. Their insights will be valuable for brands and government entities looking to connect with audiences through social media.

Media.Monks is further amplifying its presence at Dubai Lynx:

Pierre Nelwan, Managing Director of Media.Monks' Netherlands office, will serve as the President of the Film Craft Jury.

Tomas Almuna, Group Creative Director at Media.Monks, will participate as a member of the Entertainment Jury.

Omar Abou-Ezzeddine, Managing Director of Media.Monks MEA, said: "We're thrilled to be part of Dubai Lynx again," said Omar Abou-Ezzeddine, "We're excited to share our collaborative work with Qiddiya and contribute our expertise as jury members."

Pierre Nelwan, Managing Director at Media.Monks and Jury President of the Film Craft Jury, said: "I'm honored to be part of Dubai Lynx 2024 as Jury President and recognize the game-changers who push the boundaries of creativity in our industry."