Memac Ogilvy takes flight as Abu Dhabi Airports' new creative partner

Adgully Bureau |

Abu Dhabi Airports, operator of five commercial airports in the Emirate, has appointed Memac Ogilvy as its new strategic and creative agency partner.

Following a competitive pitch process, Memac Ogilvy was chosen for its demonstrated expertise in crafting strategic and impactful creative solutions. The agency will be responsible for:

  Developing innovative strategies and creative campaigns for the brand's commercial and free zone businesses.

  Elevating Abu Dhabi Airports' presence across social media platforms.

  Building upon Abu Dhabi Airports' position as one of the world's fastest-growing airport hubs.

This partnership aligns with Memac Ogilvy's growing network of Abu Dhabi-based clients and reflects their shared commitment to:

  Promoting the Emirate on a global stage.

  Contributing to Abu Dhabi's cultural, social, and economic growth.

Hadi Ballout, Managing Director of Advertising for Memac Ogilvy UAE, said: "Abu Dhabi Airports' ongoing transformation necessitates a strong strategic and creative partner. We are confident Memac Ogilvy, with its collaborative spirit and proven success, is the perfect fit."

Ghassan Maraqa, CEO MENA for Memac Ogilvy, said: "Partnering with such an innovative brand during this critical time is an honor. Abu Dhabi Airports plays a vital role in the Emirate's advancement, and we are committed to supporting its global standing."

(Image: Ralf Roletschek/Wikimedia Commons)