OneIndia expands global footprint with launch of OneArabia.me

Adgully Bureau |

OneIndia.com, a prominent digital platform, has expanded its reach to the MENA region with the launch of OneArabia.me. The project, spearheaded by BMEG ME, a Dubai-based firm, aims to establish a robust presence in the MENA market. 

Shekhar Iyer, Director and General Manager of BMEG ME, is leading the initiative, implementing a comprehensive go-to-market strategy for the bilingual platform.

In Shekhar Iyer's words, OneArabia seeks to redefine the digital media landscape in the MENA region by focusing on diverse and curated content. He emphasized the calculated risk involved in this endeavor but expressed confidence that it will pay off, positioning OneArabia as a go-to web platform for readers.

The partnership with BMEG ME provides OneArabia with a strategic advantage, offering deeper insights into local market dynamics for more targeted solutions to advertisers. Shekhar Iyer highlighted that these insights will shape OneArabia's future content strategy, ensuring continued relevance and engagement for readers across the MENA region.

Ravanan Natarajan, CEO of OneIndia, sees the launch of OneArabia as a significant milestone marking their first international venture. He shares: "As we step into the vibrant digital landscape of the MENA region with our partners at BMEG ME, we are driven by a vision to overcome language barriers, enhance cultural dialogue, and provide a platform that caters to a diverse range of interests. We are particularly pleased to elevate Jobo Kuruvilla to Business Head, International Markets. His over a decade of experience in vernacular digital web content will be invaluable as we continue on our growth trajectory. This platform will not only add value for our readers but also offer unique opportunities for advertisers."

Jobo Kuruvilla, OneIndia’s Business Head for International Markets, outlined a bold vision for OneArabia: "We're not just another news portal. We're the pacesetters. By leveraging the rich linguistic diversity of the MENA region, we're reaching out to a broader audience with curated content in both Arabic and English. Our global footprint offers unique opportunities for advertisers, setting us apart from traditional platforms. But it's more than just about advertising - it's about creating a comprehensive resource that promotes meaningful engagement.”