Ruder Finn expands global footprint with acquisition of UAE-based Atteline

Adgully Bureau |

Ruder Finn, a global communications and creative agency, has acquired Atteline, a UAE-founded communications agency, headquartered in Dubai. This not only marks, Rider Finn’s entry into the Middle Eastern market but also showcases its strategic expansion plans in a region with growing importance in the global business landscape.

Founded in 2016 by Sophie Simpson, Atteline’s focus on consumer, corporate, and digital communication services aligns well with Ruder Finn's portfolio, enabling the latter to broaden its offerings and cater to a diverse range of clients in the UAE and potentially beyond. 

Additionally, Atteline's established presence and expertise in the region provide Ruder Finn with a strong foothold to penetrate and navigate the Middle Eastern market effectively.

Ruder Finn's recent initiatives such as RF Studio 53 and RF TechLab underscore its commitment to innovation and leveraging technology to enhance its services. The integration of these capabilities with Atteline's operations could lead to the development of cutting-edge communication strategies tailored to meet the evolving needs of clients in the region.

Sophie Simpson will be associated with Kathy Bloomgarden, Global CEO of Ruder Finn, and Atul Sharma, who leads Ruder Finn’s Middle East Region.

Kathy Bloomgarden's recognition of the opportune moment for expansion following Ruder Finn's impressive revenue growth in 2023 reflects sound strategic leadership and vision. By carefully selecting Atteline as the acquisition target, Ruder Finn demonstrates its commitment to finding synergistic partnerships that drive mutual growth and success.