Jeff Zucker-led RedBird IMI acquires All3Media for £1.15 billion

Adgully Bureau |

RedBird IMI, an investment group led by former CNN executive Jeff Zucker and backed by Emirati royal Mansour bin Zayed Al Nahyan, has acquired Britain's All3Media for 1.15 billion pounds ($1.45 billion).

All3Media, known for producing hit TV shows like "Fleabag" and "Squid Game: The Challenge," was previously jointly owned by Warner Bros Discovery and Liberty Global since 2014, who bought the firm for 550 million pounds.

This marks RedBird IMI's fifth acquisition and its largest deal to date.

Jeff Zucker will become the chair of the All3Media board, while CEO Jane Turton and COO Sara Geater will continue to lead the company. The acquisition aligns with RedBird IMI's strategy of investing in global content creators and owners of intellectual property.

All3Media's revenue for 2022 was approximately 1.02 billion pounds. The acquisition occurs during a period of broadcasters reducing spending on new shows due to advertising revenue declines and the aftermath of Hollywood writers' and actors' strikes from the previous year.