Publicis Sapient acquires Changi Consulting

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Changi Consulting, a provider of cloud solutions and a partner of Salesforce in the MENA area, has been acquired by Publicis Sapient, a company that specialises in digital business transformation. Changi, headquartered in Dubai, began operations in 2010. Changi has been representing Salesforce in the UAE for the past twelve years as its longest-standing partner there. The company's 100% Salesforce-certified professionals are from twelve different nations and are multilingual.

Changi develops and offers cloud-based solutions aimed at assisting companies in expediting, automating, and streamlining their operations by using its expertise across all major industries and business functions. STC Bahrain and Alyasra Foods in Kuwait are just two of the more than 120 clients who employ Changi's services in the retail, consumer products, automotive, health, telecommunications, and financial services sectors. Over 400 projects have been successfully completed by Changi throughout the MENA region and the GCC, and the company continues to have a 5-star client rating and 9.89 customer satisfaction score on AppExchange.

Nigel Vaz, CEO of Publicis Sapient, said: "We're really impressed by Changi's executive team, extensive depth of cloud expertise and capabilities, and broad relationship with Salesforce Publicis Sapient has acquired Changi as part of a strategic plan. It provides the framework for both the further global expansion of our cooperation with Salesforce and our rapid growth in the MENA area. In addition to having a great reputation within the Salesforce ecosystem, Changi is renowned for its capacity to handle challenging international projects, which continues to strengthen our distributed global delivery strategy”.

Ghassan Chkaiban, founder and managing director of Changi Consulting, said: "Trust, enthusiasm, innovation, and a relentless focus on our customers at Changi power our ability to offer cloud-based solutions that assist expedite our clients' growth and create the finest customer experiences. Changi and Publicis Sapient have each partnered with Salesforce for more than ten years, have complementary skill sets across a range of industries, and share a dedication to acting as the go-to partner for digital business transformation for some of the most recognisable brands in the world. Our consumers benefit enormously from the strategic alignment of both teams. We're eager to work together to further improve consumer impact”.