MCN appoints Lizzie Dewhurst as Chief Communications Officer

Adgully Bureau |

MCN, a part of IPG, has appointed Lizzie Dewhurst as their new Chief Communications Officer. Dewhurst, formerly the Head of International Communications & PR at Publicis Groupe, will join MCN's leadership team, reporting directly to Ghassan Harfouche, Group CEO MCN MENAT and President McCann Worldgroup APAC.

In her new role, Dewhurst will oversee the brand profile, reputation management, and marketing efforts for MCN and its extensive portfolio of agencies. This includes well-known entities such as McCann Worldgroup and IPG Mediabrands, along with several others including FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth//McCann, Jack Morton, Octagon, and Current Global.

MCN operates in 11 markets in MENAT and boasts approximately 2,000 employees. Their agency brands offer integrated marketing solutions aimed at fostering enduring brands and driving business growth for their clients.

Dewhurst brings a wealth of experience from her tenure at Publicis Groupe, where she played a pivotal role in overseeing international corporate communications, media relations, executive profiles, crisis management, and reputation management. Her contributions were instrumental in Publicis Groupe's recognition, including being named Ad Age’s Holding Company of the Year (2022) and Adweek’s international agency of the year (2021). Notably, her involvement in initiatives such as the launch of Working with Cancer earned accolades like the Health Grand Prix Lion (2023).

With a background spanning the US, Europe, and the Middle East, Dewhurst leverages her international experience gained from leadership roles at renowned agencies like Publicis Worldwide, Leo Burnett, and Saatchi + Saatchi. Additionally, she has contributed to global communications teams at TBWA\Worldwide and AKQA. Dewhurst's expertise extends to judging PR categories at industry award shows and serving as a guest lecturer at universities.

Ghassan Harfouche expressed his enthusiasm about Dewhurst's appointment, citing her extensive multinational communications experience across agencies, holding companies, and brands. He believes that her addition will bring added value to MCN's agencies and clients, further enhancing their strategic communications efforts.