General Motors' connectivity service OnStar launches in Bahrain

Adgully Bureau |

Building on its regional expansion, General Motors (GM) has launched its pioneering in-vehicle technology OnStar Connected Services, in the Kingdom of Bahrain. The arrival of OnStar offers Chevrolet, GMC and Cadillac drivers in-vehicle convenience and connectivity, alongside heightened safety and security services, offering a seamless drive experience.

As the nation actively diversifies its digital infrastructure, its journey to date is indicative of the region’s efforts to encourage local innovation and technology-backed industry solutions. Its digital transformation ambitions form the cornerstone of the Kingdom’s Vision 2030, a comprehensive development plan aimed at growing the economy and ensuring sustainable growth. The launch of OnStar within the Kingdom of Bahrain brings enhanced connectivity to the mobility sector, further realizing this vision.

“Introducing OnStar to the Kingdom of Bahrain is the next step in our efforts to elevate connectivity, safety and an elevated driving experiences in the region. Following the recent launch in the Kingdom of Saudi Arabia alongside Kuwait and the UAE, we are continuing to expand the Middle East’s access to connected mobility, in line with our vision for a world of Zero Crashes, Zero Emissions and Zero Congestion. Through this launch, we are keen to play a role in achieving the nation’s Vision 2030, alongside our journey towards bringing everybody into the next generation of mobility.” said Luis De La Cruz, Managing Director for OnStar at General Motors Africa and Middle East.

The roll out of OnStar Connected Services in the Kingdom of Bahrain within enabled GM vehicles1 is a result of collaborative efforts between STC and various government entities in the Kingdom. This approach underscores the importance of a cohesive strategy when driving change in mobility.  

Hesham Mustafa, Chief Business officer, STC Bahrain, commented “as of one of the leading digital enablers, STC Bahrain is at the forefront of driving the Kingdom's digital transformation journey. Our cutting-edge technology innovations are not only customizable to meet specific business requirements but are also sustainable, aligning seamlessly with our commitment to environmental responsibility. Achieving a significant milestone in the mobility sector is a testament to our dedication to making digitalization more accessible, diverse, and integrated into our clients' business operations.”

Through its Connect and Protect plans, Members can access features on OnStar enabled vehicles[1]. Owners of OnStar equipped Chevrolet, GMC and Cadillac vehicles in the Kingdom of Bahrain can activate Connected Services[2] by pressing the OnStar Blue Button in their vehicles or reaching out to our dealer partner, National Motor Company. GM owners can unlock and enjoy free Standard Connectivity for 10 years[3] with benefits like Diagnostic Alerts, Monthly Diagnostic Reports, Dealer Maintenance notifications[4], Smart Driver[5] and Vehicle Software Updates Over-the-air (as applicable).

For a suite of convenient user services such as remote commands, vehicle status checks, on demand diagnostics, connected navigation, destination download as well as 24/7 support from specially trained OnStar Advisors[6] - drivers can opt for the ‘Connect’ plan. The regional contact center ensures Advisor availability around the clock, offering support in both English and Arabic.

Alternatively, OnStar’s ‘Protect’ plan offers proactive peace of mind, as drivers can rest assured that their safety and security remains GM’s fundamental priority. The plan offers access to Automatic Crash Response, where OnStar can work with relevant authorities in the event of an emergency, even if the driver is unable to call for help. Elevating this service further, OnStar supports with detecting accidents as well as identifying and retrieving stolen vehicles and misplaced keys.

GM owners can benefit from the innovative services that personalize and maximize their ownership experience by subscribing for as low as 9.9BHD per month for the Connect Plan or Protect Plan, else opting for the bundle offering at BHD 14.99. The user-friendly mobile app7 across the brands help control a vehicle from anywhere and activate connection at will. Once activated, Members can enjoy a free trial period of up to three months.

Aligned with its ‘Better Never Stops’ mentality, OnStar will continue to grow its connectivity, entertainment and safety service portfolio, enhancing Member experiences as they engage with the subscription services.

  1. Applies only to vehicles equipped with Chevrolet, GMC, or Cadillac infotainment systems. Does not apply to Vehicles with Google Built-In.
  2. OnStar plans and Wi-Fi data plans not available in all countries. See onstararabia.com for equipped vehicles, service availability and system limitations.
  3. Requires OnStar equipped and activated vehicle. OnStar plans not available in all countries. Standard Connect does not include emergency or security services.
  4. Your vehicle will notify your preferred dealer when it’s time for a service.
  5. Requires OnStar equipped vehicle from MY21 or newer and an active OnStar plan or trial.
  6. Calls may be monitored or recorded for various Lawful Purposes, please view our Privacy Statement. OnStar Middle East Advisors are not trained medics.
  7. myChevrolet, myGMC and myCadillac apps are available on select Apple and Android devices. Service availability, features and functionality vary by vehicle, device and the plan you are enrolled in. User terms and limitations apply. Device data connection required. See onstararabia.com for details.