FleishmanHillard ANZ recruits four new senior executives

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FleishmanHillard Australia and New Zealand, an Omnicom communications firm, has made a number of new leadership appointments that will join the worldwide FleishmanHillard network and TBWA locally. 

Jenna Orme has been promoted to managing director after eight years with the agency, the previous six as general manager, with Lexi Penfold joining from sibling PR firm Eleven to fill the vacant general manager position.

Orme and Penfold will lead the integrated communications firm into a new era, after the rebound of the tourist industry, which has resulted in increased client growth, as well as FMCG and professional services victories. 

FleishmanHillard has appointed two new directors to its corporate and consumer communication businesses, in addition to the leadership appointments. 

Emma Jane Edwards, the recently hired director of corporate communications, is in charge of the corporate discipline. Edward has worked with major agency networks including as M&C Saatchi Group, Edelman, and Weber Shandwick, as well as clients such as Coca-Cola, Samsung, Amazon, and Unilever. Her hiring brings her back to FleishmanHillard after a brief sojourn in London.

Alex Opitz has been elevated to the new position of director of brand marketing on the consumer side. Opitz joined FleishmanHillard in 2018, and her experience in the travel, technology, and luxury sectors gained over 15 years in the business working with brands such as Luxottica, Cathay Pacific, Bose, Fitbit, and Carnival Australia has been critical to the consumer division's success. 

"I am tremendously delighted to continue inside the TBWA family and transfer into FleishmanHillard," Penfold stated. I've been watching the team from the sidelines for the past year and am excited to get started and help a passionate and talented bunch of people that bring intelligence and originality to their work every day."

"It's been a terrific eight years, and I'm looking forward to the next step with Lexi, Emma Jane, and Alex," Orme added. Our global smarts through the FleishmanHillard network, combined with acute local insights and expertise, provides clients an advantage as the industry transitions into its next era, and our people the opportunity to expand beyond our borders." 

"FleishmanHillard is the silent achiever of our TBWA Collective, moving from strength to strength each year," said Roberto Pace, group managing director, PR at TBWA. It is ideally positioned to bring the best of the global FleishmanHillard network to life locally, in addition to what TBWA has to offer in terms of strategic and creative capabilities. Congratulations to Jenna, Lexi, and the team for all they've accomplished so far and what's to come."