Kekst CNC plants the flag in Riyadh, poised for growth in KSA

Adgully Bureau |

Kekst CNC, the global communications powerhouse part of Publicis Groupe, has opened its doors in Riyadh, the heart of Saudi Arabia. This strategic move, nearly a decade in the making, marks a critical step in the firm's expansion across the Middle East and a deep commitment to the booming Kingdom.

Ben Curson, (pictured above), Partner and Head of the Middle East for Kekst CNC, sees this as a natural progression, driven by their exceptional track record and in-demand expertise. 

“Opening our first Saudi office is an exciting step for Kekst CNC, as our track record and international insights and experience are driving demand for our strategic communications offer," says Curson. 

Leading the charge in Riyadh is seasoned comms veteran Robert Hanvik, with over 37 years of experience navigating the complexities of international communication. His knowledge of the GCC and extensive network, encompassing more than a dozen KSA ministries and leading Saudi companies, promises unparalleled local insight and impact.

Joining him is Elena Riva, a senior consultant with expertise in navigating diverse geopolitical landscapes. Her proficiency in crafting national branding campaigns, managing crisis scenarios, and implementing strategic communication plans across sectors adds further depth to the Riyadh team.

The Riyadh office boasts a comprehensive suite of communication services, offering in-Kingdom and regional clients tailor-made solutions for corporate positioning, media relations, thought leadership, risk assessment, and crisis response. To ensure seamless execution, Kekst CNC KSA has also established a robust network of local partnerships.

With 14 offices around the globe, including Abu Dhabi, Dubai, and now Riyadh, Kekst CNC's footprint continues to expand. This Saudi Arabian venture, however, signals a deeper commitment to the region's dynamic transformation and the potential it holds. 

As Curson concludes: "Under Robert’s leadership, we look forward to contributing to the development of the local economy, developing local partnerships and nurturing the next generation of business leaders in the region."