Creative agency Grey wins Krispy Kreme account in MENA

Adgully Bureau |

Krispy Kreme has chosen Grey Dubai as its official strategy and creative partner in the MENA region. This means Grey will be crafting all the irresistible communications across seven countries: the UAE, Bahrain, Qatar, Egypt, KSA, Kuwait, and Jordan.

But this isn't just about sprinkling sprinkles and frosting on sugary dough. Grey's mission is to solidify Krispy Kreme's "Irresistibly Original Sweet Treat" positioning, making their donuts even more tempting than that hot light ever could.

"HOT NOW is what's happening in the coming together of Krispy Kreme and Grey," declares Philippe Berthelot, Managing Director of Grey Dubai. "We're excited to be leading this decidedly delicious brand and looking forward to being a key partner in delivering the ambitious goals of Krispy Kreme across the region."

This strategic partnership comes just after VML (the mega-merger of Wunderman Thompson and VMLY&R) secured the global creative account for Krispy Kreme. However, Grey's focus remains strictly on the MENA region, ensuring local voices and cultural nuances are infused into every campaign.