Bisleri enters UAE market with exciting sports associations

Adgully Bureau |

One of India's leading packaged drinking water brand, Bisleri has recently launched in the UAE across major modern format retail chains, general trade outlets and restaurants and cafes. In the past year, Bisleri has collaborated with some of the biggest sporting events and franchises in India as hydration partners. With the same strategy for UAE, Bisleri has forged tie-ups with Dubai Marathon, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders.

Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd., said, "We are delighted to start our foray into the UAE with sporting associations such as the iconic Dubai Marathon and partnering with some of the most exciting teams - Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders. This is in continuation of the robust sports marketing programme which we have built in India that has been very successful in strengthening the connect between Bisleri, hydration and sports as we endeavour to promote a fit and healthier lifestyle for our consumers.”

As the official Hydration Partner, Bisleri will play a vital role in ensuring the players and consumers stay hydrated throughout the sporting events. The association will be further amplified with on ground branding presence and visibility, consumer experiences and exciting digital content with partner teams and events.