Joyce Hallak joins Publicis Media as Chief Strategy Officer

Adgully Bureau |

Joyce Hallak has been appointed as the Chief Strategy Officer of Publicis Media for the Middle East. This newly established role is in line with Publicis Groupe's commitment to enhancing its media capabilities in the region. 

Hallak's appointment is a crucial addition to the recently formed executive leadership team at Publicis Media ME and is expected to play a vital role in strengthening the strategic direction of the group's media operations.

Joyce Hallak has a longstanding history with Publicis Groupe Middle East, spanning 16 years. She initially joined as Media Director at Starcom Lebanon in 2007 and has since held various roles, including Client Managing Director for Mondelez EMEA. In this role, she oversaw 20 markets and drove digital transformation, earning the team accolades at industry events such as MENA Effies, Cristals, and Dubai Lynx.

In 2016, Hallak was promoted to Head of Starcom for Levant, where she led all local operations. Her extensive experience includes handling key brands like Cadbury, Oreo, and Trident for Mondelez, as well as delivering value for multinational clients such as Samsung, Heineken, and Visa across multiple markets.

Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, expressed enthusiasm about Hallak's expanded role, highlighting her strategic prowess and leadership qualities. He emphasized her importance in advancing Publicis Media ME's transformation and contributing to the overall strategic agenda for the region.

Tony Wazen, CEO of Publicis Media ME, underscored the increasing demand for innovative solutions from clients and expressed confidence in Hallak's ability to contribute to meeting and surpassing those expectations. As Chief Strategy Officer, Hallak will play a pivotal role in crafting solutions for client business challenges, setting standards for the media strategic product, identifying new business opportunities, and aligning client needs with successful strategies.

In her new position, Joyce Hallak expressed her excitement to be part of the Publicis Media team and emphasized the unique opportunity to navigate the evolving landscape of how brands connect with consumers. She highlighted the 'Power of One' proposition, emphasizing the integration of media, creative excellence, and performance solutions to deliver tangible business impact for clients.