Hypermedia unveils new website offering immersive experience

Adgully Bureau |

Hypermedia has unveiled a new website, underscoring its dedication to delivering a distinctive and immersive Out-of-Home (OOH) media experience. The website, aptly titled 'Creators of Impact,' serves as a virtual gateway, guiding visitors through Hypermedia's OOH media assets showcased in prominent locations across Dubai.

A standout feature of the website is its interactive 3D city, seamlessly incorporating Hypermedia's OOH media assets into Dubai's urban landscape. This cutting-edge platform enables users to explore and interact with Hypermedia's presence in key locations such as the Dubai Metro, Expo City, Nakheel's Palm Jumeirah, communities, the Z-Gallery – Art of Media network on Sheikh Zayed Road, and the expansive retail media network within malls and hypermarkets.

Ghada El-Kari, W Group CMO, underscores the website's significance as a milestone for Hypermedia and the wider W Group family. Positioned as a beacon, the platform aims to disseminate media expertise throughout the region, leveraging digital transformation, intelligent solutions, and real-time data analytics. The overarching objective is to revolutionize Out-of-Home media experiences not only in the UAE but also beyond its borders.

The website embodies Hypermedia's mission to transcend conventional screens and media platforms, aspiring to transform OOH into an unforgettable and innovative encounter. It reinforces the company's commitment to crafting a digital engagement that resonates with visitors, providing them with a seamless and memorable exploration of Hypermedia's media offerings. This initiative aligns with the broader industry trend of leveraging technology and digital platforms to elevate and redefine traditional advertising experiences.