AI to make $136 billion contribution to Saudi economy by 2030

Adgully Bureau |

Artificial Intelligence, or AI, is poised to have a profound economic impact, with the potential to contribute an astounding $15.7 trillion to the global economy by 2030 and an anticipated injection of SR511 billion ($136 billion) into the Saudi national treasury, as reported by PR consultancy firm W7Worldwide, citing PwC.

Moreover, AI is proving to be highly beneficial in the realm of public relations, as evidenced in a report titled "The Role of Artificial Intelligence in the Public Relations Industry," published by W7Worldwide, a prominent marketing communication agency based in Saudi Arabia. This technology empowers professionals to scrutinize extensive datasets, enabling the detection of trends and patterns that enhance their comprehension of target audiences. This data-driven insight, in turn, facilitates the optimization of social media campaigns, the identification of potential influencers, the assessment of PR effectiveness, and the anticipation of forthcoming market and business trends.

Additionally, AI chatbots and virtual assistants, like "ChatGPT," enhance user experiences by overseeing a wide array of tasks, including responding to customer inquiries, scheduling appointments, and even conducting interviews. This delegation of routine tasks liberates PR professionals to focus on more strategic responsibilities, such as formulating strategies and engaging with the media.

The report underscores the pivotal role of AI in crafting PR content and tailoring its delivery to specific audiences by leveraging data pertaining to customer preferences, purchasing behaviors, interests, and ideal communication channels and timing. AI-powered writing tools excel in generating press releases, posts, blogs, and other written content with remarkable accuracy. However, it is important to note that, while these tools are invaluable in specific scenarios, they have not yet reached the level of sophistication required to fully replace human writers.

Furthermore, the report addresses the challenges and mounting concerns related to AI's impact on the PR industry, encompassing worries about job displacement due to automation, the potential generation of misleading or fraudulent content necessitating stringent fact-checking, and ethical considerations regarding AI application, particularly concerning data privacy and bias.

The report underscores the PR industry's ability to adapt, having effectively managed the digital transformation in previous instances. PR professionals have demonstrated their ability to thrive in an ever-evolving landscape and can replicate this success with AI. This entails staying informed about the latest AI technologies and applications, comprehending their functionality, and harnessing them to enhance their businesses and maintain their leadership within the industry.