Mohamed Bareche joins Horizon FCB Dubai as Executive Creative Director

Adgully Bureau | | Reading Time: 2:38 minutes

Dubai: Horizon FCB Dubai, one of the most popular agencies in MENA, has appointed Mohamed Bareche as its new Executive Creative Director. Mohamed Bareche has had a great professional journey, developing campaigns for brands such as Pizza Hut, KitKat, Standard Chartered and Louvre Abu Dhabi. He has been recognized at the Cannes Lions Festival, Clio awards, LIA, NY Festival, One Show, MENA Effie and Dubai Lynx, among other prestigious platforms, for his unique and creative ad campaigns. 

Mohamed's advertising journey began in 2002 as an assistant art director in Paris. Subsequently, he advanced to senior creative roles within multinational agencies, propelled by his exceptional creativity and innovative prowess.

Moreover, Mohamed has also worked as an advertising instructor at respected institutions like the Paris University, ICN Business School, and Artline Institute.

Reham Mufleh, Managing Director, Horizon FCB Dubai, said: "Mohamed's addition to our team symbolises a new chapter of creativity and innovation at Horizon FCB. His vast experience and proven track record of excellence align seamlessly with our agency's ethos. We’ll continue unleashing creativity fueled by diversity, data and technology… eagerly anticipating a game-change in partnership with Mohamed.”

Mohamed said: “Joining Horizon FCB Dubai is both an honour and a thrilling challenge. They already paved the way and built a strong reputation by winning in every major festival globally, not mentioning notable pitch wins, which resonates with my own drive for excellence. They placed the bar really high and that makes me really excited to integrate in this ambitious team and continue the tradition of crafting campaigns that leave an indelible mark on the industry.”