Blue Apple Advertising to lead Snow Abu Dhabi launch campaign

Adgully Bureau |

Abu Dhabi: Blue Apple Advertising, a renowned marketing agency, has secured the prestigious creative communication project for the highly anticipated launch of Snow Abu Dhabi, an indoor snow park located in Reem Mall, Abu Dhabi.

In this endeavor, Blue Apple will assume the responsibility of introducing and promoting the brand through a comprehensive digital, social media, radio, outdoor, and other strategic branding touchpoints.

The success of winning this launch project can be attributed to an extensive multi-agency pitch process.

Philippa Kevan, the Marketing Head of Snow Abu Dhabi, expressed her delight in welcoming Blue Apple Advertising as their creative partner for the brand launch. She emphasized the park's mission to revolutionize family entertainment by offering unparalleled and distinctive experiences.

Leveraging Blue Apple's robust creative and strategic capabilities, the aim is to establish Snow Abu Dhabi as the preferred entertainment destination in the city, captivating the hearts of all enthusiastic entertainment seekers.

Vishhal JN Anand, the Founder & CEO of Blue Apple Advertising, expressed excitement about partnering with Snow Abu Dhabi, an esteemed member of the Majid Al Futtaim Group operating in a captivating domain.

Their objective is to position Snow Abu Dhabi as an entirely novel and exclusive experience, setting it apart from any other offerings in the capital.

Drawing on Blue Apple's extensive experience in storytelling, the goal is to craft unique and differentiated marketing campaigns that truly distinguish the brand.

Snow Abu Dhabi, the latest addition to Majid Al Futtaim's portfolio of winter-themed parks, will embody an Enchanted Forest theme, creating an enchanting frost-covered world where storytelling is seamlessly integrated into the design.

Visitors will be enthralled by captivating attractions such as the Polar Express Train, Flight of the Snowy Owl, Crystal Carousel, Snowflake Garden, and Enchanted Tree, among others.

Notably, Snow Abu Dhabi will offer year-round activities like sledging, carousels, zorbing, and zip-lining, ensuring a continuous flow of entertainment for all ages.

To cater to visitors' needs, the park will feature three enticing food and beverage outlets, as well as a souvenir store offering Snow Abu Dhabi memorabilia, allowing guests to cherish their unforgettable experiences at the park.