Kaspersky study reveals UAE kids' digital interests

Adgully Bureau | | Reading Time: 2:38 minutes

DUBAI: On International Children’s Day, a new Kaspersky Safe Kids study published on Kaspersky Daily reveals children’s digital interests & preferences. Over the last months, the three most popular apps on Android among children in the UAE were YouTube (37,8%), Chrome (14,2%) and WhatsApp (11,6%). On Windows, the most popular apps were Google Chrome (54,4%), Microsoft Edge (15,7%) and Zoom (7,8%).

The new study covers the period from May 2022 to April 2023 and is based on anonymized data – search queries, apps most often used, and websites most visited. The data was voluntarily provided by Kaspersky Safe Kids users. Analyzing the data helped to understand children’s interests throughout the year.

Globally on YouTube children most often searched for channels and bloggers that create entertainment content (for example, challenges or lifestyle clips; these amounted to 19% of all queries). Cartoons, TV shows and anime (17%) were the second most popular topic. The third place went to music videos (15.7%). Game bloggers accounted for 15,5% of the searches, and other game content for 10%.

MrBeast and SSSniperWolf were the trendiest globally among bloggers and channels.

Among cartoons, kids most frequently searched for Miraculous: Tales of Ladybug & Cat Noir season 5, and MSA previously My Story Animated. Chainsaw Man, Demon Slayer, and One Piece became the leaders in the number of anime inquiries. And the most beloved films among children were Super Mario Bros. Movie, Black Panther: Wakanda Forever, Rock Dog 3: Battle the Beat.

Baby Shark was the most often searched for song among children. In terms of musical preferences, Korean pop groups BLACKPINK and BTS, Puerto Rican artist Bad Bunny, and the rap genre in general were the leaders.