Bidding adieu to PR legend Tony Christodoulou

Adgully Bureau | | Reading Time: 3:55 minutes

The global PR and comms industry just lost one of its all-time greats: Tony Christodoulou. He was the founder and chairman of Action Global Communications. Tony passed away last week, and it's a major loss for the industry.

Back in 1971, Tony started the Action network in Nicosia, Cyprus. He had a passion for storytelling like no other, and he worked his magic for a solid 35 years with British Airways, taking the Action brand to a whopping 40 markets. British Airways was expanding exponentially in the '80s and '90s, opening up all these fresh biz and tourism destinations. Tony took advantage of that and made Action the biggest indie agency network in the Middle East, North Africa, and parts of Europe.

In '94, Tony made moves in the UAE, setting up Action's first presence in Dubai after snagging MCS. This was a game-changer for the PR and comms scene in the Middle East. Tony built teams and made his mark in the industry, showing love to clients from all kinds of industries.

But Tony wasn't just about PR. Homie was also the Honorary Consul General of New Zealand in Cyprus for 22 years. And he racked up a bunch of awards, including an Honorary Fellowship from MEPRA in 2018.

Tony's son, Chris, who's now the CEO, said his dad had an infectious personality. People from all over the MENA region are showing love on social media and industry platforms, reminiscing about Tony's mentorship. His legacy is something the whole Action Global Communications family is proud of.

Action Global Communications set up an online tribute book for Tony on its website. PR pros and industry bosses from around the world are leaving hundreds of messages honoring Tony's impact.

Tony's daughter, Kathy, who heads up new business development, said her father had a gift for forging real connections with clients and colleagues. In today's fast-paced industry, where everyone's focused on deliverables, that personal touch often gets forgotten. But it's all in Action's DNA, and they're going to keep it alive in Tony's memory, pushing the agency and the industry forward.

Tony leaves behind his wife, Mickey, his children Chris and Kathy, and six grandchildren. Plus, there are thousands of past and present Action Global Communications employees who've been part of the team during the agency's 51-year run. Tony was 80 when he passed, but his legacy lives on.