Amazon collaborates with The Rashid Centre for People of Determination

Adgully Bureau | | Reading Time: 3:4 minutes

Designed by gifted students from the Rashid Centre, the Eid Electronic Gift Cards collection represents a modern interpretation of the “Eiddeyyah”, the traditional gift-giving custom

Customers can gift ‘Eiddeyyah’ to families and friends with Eid eGift Cards, giving them the chance to choose from a selection of millions of local and international products available across categories such as beauty, fashion, and home 

The Eid collection is now available on or through the Amazon app, giving customers the chance to choose from balance amounts between AED 1 up to AED 6,000 

DUBAI, United Arab Emirates: In preparation for Eid al-Fitr, is announcing its collaboration with the Rashid Centre for People of Determination to create this year’s special edition Eid Electronic Gift Cards (eGift Cards) for customers in the UAE. The newly launched collection features colourful artwork designed exclusively by gifted students from the Rashid Centre, a Dubai-based humanitarian organization providing integrated education services and therapies for children of determination. The Eid eGift Cards are now available for purchase at a variety of balance amounts on or through the Amazon app.

Ronaldo Mouchawar, Vice President for Amazon Middle East and North Africa (MENA), said: “At Amazon, we are committed to bringing varying backgrounds, ideas, and points of views together, as we continue to invent on behalf of our customers. This year, we are thrilled to have collaborated with the Rashid Centre, witnessing the incredible talent their students possess, and working with them to showcase their art to our millions of customers through the Eid eGift Cards. This collaboration forms part of our continued effort to bring joy to our customers, offering them more ways to gift each other during Eid, while raising awareness around the homegrown, diverse, incredible, and inspiring talent that resides in the UAE.”