Sarah Maina joins Appsflyer as partner development manager

Editorial | | Reading Time: 1:30 minutes

Sarah Maina has been appointed as Appsflyer’s Middle East partner development manager.

As part of her new role, Maina will be responsible for developing the company’s agency and media partner ecosystem, growing AppsFlyer’s partnerships in the region, and unlocking opportunities for its partners.

In most organisations’ multi-channel marketing mix, mobile apps have become a cornerstone. Many marketers, however, struggle to accurately correlate marketing spend and app engagement with revenue. Maina’s collaboration with key regional partners, like Meta, Google and TikTok, will empower the company’s customers with the solutions they need to accurately calculate ROI across the marketing journey as they maximize their own media channels.

Maina will be based in Dubai. She has more than 12 years of experience in the AdTech industry. Having held leadership roles at prominent organisations such as Millennial Media, AOL, Tempr, and Singular, she has extensive experience developing and managing partnership ecosystems.