FCB names Andrés Ordóñez as Global Chief Creative Officer

Adgully Bureau |

Andrés Ordóñez has been appointed as the Global Chief Creative Officer for FCB, succeeding Susan Credle, who has been named Creative Advisor for FCB’s parent company, Interpublic Group of Cos.

Credle will continue to serve as Creative Chair within the FCB network until 2024, collaborating with Ordóñez to ensure a smooth transition.

Andrés Ordóñez, hailing from Bogotá, Colombia, not only boasts an impressive creative background but also serves as a catalyst for growth within the FCB network. Since his arrival at FCB Chicago in 2019 from Energy BBDO, where he held the position of Chief Creative Officer, the office has significantly expanded its client base, securing contracts with 40 new brands such as Danone, Terminix, and the United States Postal Service.

Furthermore, Ordóñez was appointed as the Lead Creative Partner for Pfizer in May of last year, a significant achievement considering Pfizer's prominence as a key provider of COVID-19 vaccines and booster shots. This partnership marked one of the agency's major account acquisitions in 2023.

In response to his new role, Ordóñez praised Credle for her efforts in fostering the FCB brand and cultivating a culture that attracts top talent. He expressed his intention to work alongside Global CEO Tyler Turnbull to bolster the global network and demonstrate to clients that creativity drives business growth.

Tyler Turnbull, Global CEO, emphasized FCB's commitment to empowering individual agencies to excel independently, stating that this approach will remain unchanged. He underscored the importance of continuous growth and innovation, a philosophy instilled by Credle, and highlighted the agency's focus on supporting its teams to produce outstanding work.

The appointment of Ordóñez reflects FCB's dedication to maintaining its reputation for creativity and fostering collaboration across its network under the leadership of Turnbull and Ordóñez.