Olfa Messaoudi appointed as new Chief Digital and Marketing Officer of L’Oréal

Adgully Bureau |

Olfa Messaoudi has been appointed as the Chief Digital and Marketing Officer for L’Oréal Middle East. This marks a significant milestone for the company. With a remarkable 20-year career in digital and marketing transformation, Messaoudi brings a wealth of experience from her work with renowned brands and agencies across different regions.

In her current position, Messaoudi is tasked with leading L’Oréal’s marketing initiatives in the Gulf Cooperation Council (GCC). This includes overseeing various aspects of the business strategy such as digital, media, e-commerce, platforms, services, market intelligence, and consumer insights. Her role is pivotal in reinforcing L’Oréal Middle East's position as a global leader in the beauty industry.

Messaoudi's journey with L’Oréal began in 2010 when she joined as the Global Digital Manager for Lancôme. During her tenure, she played a crucial role in orchestrating Lancôme's digital transformation, encompassing 360 activations, e-commerce strategies, and customer relationship management. In 2014, she relocated to Dubai to take on the role of Regional Head of Digital for L’Oréal Middle East Luxe Division. Here, she played a key role in advancing e-commerce in the region and spearheading the luxury transformation.

Returning to Paris in 2017, Messaoudi assumed the position of Global Vice President of Digital, E-commerce, and Customer Relationship Management for YSL Beauty. In this capacity, she played a vital role in driving the brand's e-commerce growth and enhancing the online-to-offline consumer experience through the rollout of services and beauty tech. Before her current role, Messaoudi joined the SAPMENA Luxe Management Committee in 2021, based in Singapore, as the Chief Consumer Experience Officer. Here, she continued to contribute significantly to the online-to-offline consumer journey and laid the foundation for customer relationship management transformation. Additionally, she implemented new frameworks to ensure a seamless consumer experience across media and the e-boutique.

Overall, Olfa Messaoudi's extensive experience and innovative approach are expected to play a crucial role in furthering L’Oréal Middle East’s digital and marketing initiatives, solidifying its position as a leader in the beauty industry.